Legends of residential Marketing for 2010

Since 1992, The National Sales & Marketing Council has saluted homebuilders and marketing professionals who have stood apart as giants in the new home marketing field as “Legends of Residential Marketing.”

Legends are selected based upon their professionalism, and commitment to our industry and quality of their new home marketing.

 

BERT SELVA — SHEA HOMES

Bert Selva is president and CEO of Shea Homes, the largest, privately held homebuilder in America, which operates in California, Arizona, Colorado, Washington and Florida. In 2008, Shea Homes closed 2,916 homes and generated over $1.5 billion in revenue. Shea Homes was awarded the coveted “Builder of the Year Award” by Professional Builder magazine and was also named one of “America’s Best Builders” by Builder Magazine. Shea Homes was the first national builder to build a house for a deserving family on the popular TV program, “Extreme Makeover Home Edition.” Shea Homes built a 5,200-square-foot home in just 96 hours in Los Angeles and later for another deserving family in Flagstaff, Arizona. Shea Homes is a division of the J. F. Shea Co., Inc., one of the oldest and largest privately held construction companies in the country. In its more than 125-year history, Shea has been involved with some of the country’s most significant construction projects, including the Golden Gate Bridge and the Hoover Dam.

Shea Homes also builds homes under the Trilogy brand (Active Lifestyle Communities) and SPACES brand (a contemporary line of modestly priced homes).

Bert joined Shea Homes in 1996 and previously served as the president of the Colorado division, which he started in September 1996. During his tenure, he was responsible for all homebuilding and commercial development activities in Colorado. Under his leadership, the 22,000-acre Highlands Ranch was acquired and developed, and today is one of the nation’s leading master-planned communities.

Prior to joining Shea Homes, Bert was a senior executive and involved in all aspects of the start-up and business operations of the Colorado division of KB Home. He previously served as chief financial officer with Signature Homes in Orange County, California. Additionally, Bert has served as a management consultant with Arthur Andersen & Company, and as an international banker working in Hong Kong; Seoul, Korea and Tokyo, Japan.

Bert holds a Business degree from the University of Southern California, and a Master’s degree in Business Administration (MBA) from UCLA. Bert is also fluent in Spanish.

In November 2008, Bert was presented with the prestigious “Builder of the Year” award by the California Building Industry Association of Southern California. Prior to that, he was presented with the “CEO of the Year” award by Builder and Big Builder magazines. Bert serves on the National Advisory Board of HomeAid America. He is also a National Vice President of MDA (Muscular Dystrophy Association)/Augie’s Quest, focused on treatments and cures for amyotrophic lateral sclerosis (ALS/Lou Gehrig’s disease). Bert is a member of the Young Presidents’ Organization (YPO) and has also served as a Trustee on the Board at Regis University in Denver and on the Board of Mercy Housing California. Bert is also past president of the Homebuilders Association of Metro Denver.

Bert and his family reside in Newport Beach, California.



BOB SCHULTZ — NEW HOME SALES SPECIALISTS

Bob Schultz, MIRM, CSP, is President and Chief Executive Officer of Bob Schultz & The New Home Sales Specialists. Bob and his team specialize in sales training, management and marketing coordination. He and his licensed facilitators conduct more than 350 custom sales and management training seminars and workshops to thousands of salespeople, builders, developers, Realtors® and housing manufacturers throughout North America each year. Bob also frequently conducts strategic planning sessions and retreats for management teams and corporate personnel. Clients include some of the nation’s leading building and real estate companies.

Bob is the author of The Official Handbook for New Home Salespeople and Smart Selling Techniques, as well as numerous articles that have appeared in industry publications like Sales + Marketing Ideas and Builder magazine. Bob was chosen by Builder to create, produce and present its Builder University sales and sales management programs, which featured Zig Ziglar, The Covey Leadership Center, Nido Qubein, Brian Tracy and other outstanding speakers.

Prior to forming New Home Specialist Inc. in 1984, Bob served as the Executive Vice President of Multicon, Inc. (whose affiliate company was previously a wholly owned subsidiary of Bethlehem Steel Corporation), one of Florida's leading developers of waterfront condominium communities. In addition, he was President and Chief Operating Officer of Multicon of Florida Sales Corporation, the sales and marketing division of Multicon, Inc.

In that position, he had total responsibility for the marketing, sales and management of all Multicon-owned projects, as well as joint ventures and residential projects managed for lending institutions and other developers throughout Florida. As Executive Vice President and Chief Operating Officer of Leadership Realty & Management, Inc., his programs successfully sold out all company owned communities as well as lender owned projects. He also created and conducted an exclusive resale program for all of Leadership's communities.



Legends of Residential Marketing Honorees

2009
Adrienne Albert
The Marketing Directors, Inc.

2008
Jorge Perez
Related Group

Van Rose, Jr.
Rose & Womble Realty

2007
Gary Ryness
The Ryness Company

Ken Agid
The Marketing Department

2006
Tom Richey
Richey Resources
Houston, Texas

2005
General William Lyon
Wm. Lyon Homes
Newport Beach, California

Barry A. Berkus
B3 Architects & Planners
Santa Barbara, California

2004
Robert Strudler
Lennar Communities
Houston, Texas

Andrew Greenman, MIRM
The Greenman Group
Boynton Beach, Florida

2003
Sanford Goodkin, MIRM
San Diego, California

William R. Bone
Sunrise Colony Company
Palm Desert, California
Houston, Texas
Las Vegas, Nevada

2002
Timothy Eller
Centex Homes
Dallas, Texas

Lester Goodman, MIRM
Prudential New Homes
Irvine, California

2001
Ian McCarthy
Beazer Homes
Atlanta, Georgia

William R. Smolkin, MIRM
Hebert/Smolkin Associates
New Orleans, Louisiana

2000
William E. Becker, MIRM
The William E. Becker Organization
Teaneck, New Jersey

Lawrence Canarelli
American West Homes
Las Vegas, Nevada

1999
W. Lawrence Webb, MIRM
John Laing Homes
Irvine, California

William Pulte
Pulte Homes Corp.
Bloomfield, Michigan

1998
William J. Ryan, Jr.
Ironheart Communities
Hinsdale, Illinois

1997
Ralph Drees
Drees Homes
Ft. Mitchell, Kentucky

John Martin
MMDC, Inc.
Newport Beach, California

1996
Bill Conner
Conner Development
Bellevue, Washington

Dave Stone, MIRM
The Stone Institute
Los Gatos, California

1995
Philip Dion
Del Webb Corp.
Phoenix, Arizona

Randall Lewis, MIRM
Lewis Homes
Upland, California

Bruce Karatz
Kaufman & Broad Corporation
Los Angles, California

1994
Jack Willome
Ray Ellison Homes
San Antonio, Texas

Arthur Rutenberg
Rutenberg Homes
Clearwater, Florida

Ira Norris
Inco Homes
Upland, California

1993
Kevork S. Hovnanian
K. Hovnanian Enterprises
Red Bank, New Jersey

John Wieland, MIRM
John Wieland Homes
Atlanta, Georgia

Keith Johnson & Peter Ochs
Fieldstone Company
Newport Beach, California

1992
Hal Lynch & Jim Murar
RecreActions Group of Companies
Newport Beach, California

Robert & Bruce Toll
Toll Brothers
Huntingdon Valley, Pennsylvania

Al & Jim Baldwin
The Baldwin Company
Irvine, California

David Weekley, MIRM
Weekley Homes, Inc.
Houston, Texas