Page 4 - The Nationals - 2017 Gold WInners

THE NATIONALS2017 JUDGES
SM

Amy Albert

Editor-in-Chief
Professional Builder

Amy Albert is editor in chief of Professional Builder. She has more than two decades experience in journalism,
including as chief editor of Custom Home, senior editor at Builder, and kitchen design editor at Bon Appétit. Amy

is the recipient of several awards for editorial excellence and has served on numerous design juries. She has

appeared on panels at the International Builders Show and PCBC.

Jimmy Diffee
Principal

The Bokka Group

Jimmy’s passion is utilizing technology to create a better, more effective home buying/selling process (and

most importantly, a better customer experience). He has a background in design and digital marketing for

home builders and possesses an intimate knowledge of research and technological tools for creating effective
user experiences.

With 20 years of experience in marketing, Jimmy brings an analytic focus to improving home sales through the

use of user-centric online sales programs. As author of the Home Buyer Conversion Report, he’s responsible
for conducting home buyer research at Bokka. As Creative Director, he turns this data into sales & marketing

strategies that work.

He also has been responsible for award-winning marketing campaigns for a variety of industries outside home

building. For the past 10 years he’s applied cutting-edge technologies & best-practices from these industries to

new home sales programs, positioning the web site at the hub of all marketing efforts. Jimmy also serves on

judging panels for local and national builder-industry award shows, determining the best of the best in new home
sales, design and marketing throughout the world.

He frequently speaks at the local and national level on how to leverage technology and usability research to

optimize the home buying experience, from lead acquisition to referral.

4