Page 64 - The Nationals - 2017 Gold WInners

BEST INTERIOR MERCHANDISING OF A MODEL 3,001 TO 3,500 SQ. FT.

Builder Objective: to draw upscale buyers to an established master plan defined

by traditional, repetitious architecture. Builder’s roots in Las Vegas’ authentic

mid-century history and the market’s growing hunger for contemporary design

inspired this daring departure. Delivering striking new homes to this community,
it also strengthens builder’s buyer-responsive brand.

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With simplicity, precision and striking geometry, interior design brings
contemporary vitality to authentic mid-century modern aesthetics.

• The intriguing play of light and dark, neutral and vivid, delineates and delights,

inspiring exploration and defining distinct spaces within fluid circulation.

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Angled transoms and pocket and stacking doors honor mid-century’s focus on

natural light and seamless indoor/outdoor connections. Vaulted, tongue and
groove ceilings that dramatize the great room also enrich owners’ retreat.

• Recalling the white-painted brick of historic mid-century homes, raw concrete
Escala Plan 2D
tile brings modern flair to great room hearth. Transparent, temperature
Las Vegas, NV
By: Pardee Homes controlled wine room is among the most popular and profitable upgrades.
• Modular concepts throughout encompass furniture, carpets and accent
Marketing Director: Kathy Hilty
elements. Teak, walnut and rosewood deliver warmth, durability and attractive
Designer: Bobby Berk Interiors + Design
counterpoint to high gloss ceramics and Terrazzo tile.
PLAY VIDEO
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In a highly competitive market, 21 project sales exceed projections.

Majesty Palm at Storey Lake
The Vistas at Robertson Ranch - Montecina Plan
Carlsbad, CA
Kissimmee, FL
By: Toll Brothers
By: Minto Communities
Designer: Rhett Alexander, LLC
Marketing Director: Dottie Sweeney
Designer: Ryan Young Interiors

Toscano at Terracina, Plan 3
Goulding
Temecula, CA
Atlanta, GA
By: CalAtlantic Homes By: FrontDoor Communities
Marketing Director: Catherine Tang
Marketing Director: Irene Hall
Designer: Pacific Dimensions, Inc.
Designer: Artisan Design Group

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