INDUSTRY CHOICE – BEST DIGITAL HOME TOUR – PRESENTED BY AVID RATINGS

ENTER A DIGITAL HOME TOUR TO WIN AN AWARD SELECTED BY INDUSTRY PEERS

In today's competitive landscape, it's no longer enough to excel at customer experience (CX) after a prospect contacts you. To amplify your presence among your competitors, you must elevate customer experience before your customer makes contact.

Builders are encouraged to submit a digital home tour for an award category recognizing the best online experience (e.g. GoTour®, Matterport, video - .mov or QuickTime file or MP4 - or other digital media / link). Avid Ratings will convert all digital media formats entered into its GoTour® platform* and builders will compete for industry peer votes to win for most engaging online home tour.

*GoTour® is a home virtualization system that offers builders a cost-effective way to enable a robust digital shopping experience on a single platform with multiple technologies that fit seamlessly on a builder's website. GoTour's enhanced technology allows customers to choose from a variety of integrated digital touring methods to captivate them, convert sales prospects and increase product option sales. For more information on GoTour®, CLICK HERE.

WHO CAN ENTER?
Any homebuilder that has created a digital home tour in 2017 is eligible to enter. Builders can elect to submit their tours as a GoTour® or in other formats including Matterport, video (.mov, QuickTime file or MP4) or other digital media / links. Avid Ratings will convert all digital media formats submitted into the GoTour platform at no additional charge.

WHAT IS THE COST AND HOW DO I SIGN UP?
The Nationals standard entry cost is $275 for NSMC members, $300 for non-NSMC members, and $325 for non-NAHB members.

To sign up, go to the entry form on The Nationals website. Once you have submitted your project statement and payment, an Avid GoTour® representative will contact you to complete the entry process and obtain the digital home tour.

HOW ARE FINALISTS SELECTED?
The Industry Choice – Best Digital Home Tour – winner presented by Avid Ratings is determined based on industry peer votes*. Once an entry has been submitted and finalized with your GoTour® representative, it will be uploaded to a page where all entries can be viewed.

The builder that receives the highest number of votes wins and will be recognized during The Nationals at the International Builders' Show in Orlando on January 9, 2018.

*One vote per person. You must supply your company email address to participate.

WHAT CRITERIA SHOULD I LOOK FOR WHEN VOTING FOR THE BEST DIGITAL HOME TOUR?
Homebuilding industry professionals will get a chance to vote for their favorite digital home tour based on overall integration of user experience, aesthetics of the home and design as well as the level of meta data available (which is known as the Zero Moment of Truth, ZMOT, a term Google coined to describe how Amazon disrupted the retail shopping experience by allowing buyers to view a product and its options and read customer reviews in one single platform).

Here are some questions to keep in mind when voting for the best digital home tour:

  1. What is the overall user experience? Is it easy to navigate? Does it play right away? How many clicks does it take to get to the information?
  2. What is the overall aesthetic and design appeal? Is the exterior and interior architecture attractive? Is there creative use of the interior space and integration of plan design?
  3. What kinds of meta data (ZMOT) is being provided? This includes:
    1. How many visuals and pictures are presented?
    2. Are you able to view pictures of the options and product videos? Is there a shopping cart for making options selections from the design center?   
    3. Are customer reviews available for viewing?

WHEN IS THE DEADLINE FOR SUBMISSION?
The deadline for tours that are submitted in any format other than GoTour® will need to be entered by September 25th. Entries submitted in the GoTour® format will be accepted until October 18th.

Voting will run for a two-week period from November 1st - November 15th. View entries and vote here.

WHEN WILL THE FINALISTS BE ANNOUNCED?
Finalists will be announced along with all of the other Nationals categories on November 30th.

CAN GoTour® BE USED FOR MARKETING PURPOSES FOLLOWING THE NATIONALSSM
Yes, absolutely. The GoTour® produced by Avid for this award category can be added to builders' websites and other marketing to enhance market presence and sell more homes. Give GoTour® a try today and win a Nationals award.