LEGENDS OF RESIDENTIAL MARKETING 2018 HONOREE

Charles ("Chuck") Graham
MIRM, IRM Fellow
Newton Graham Consultants


As the principal of Newton Graham Consultants since its founding in 1987, Chuck directs all integrated marketing communication, feasibility and marketing assignments, as well as general management consulting in the areas of strategy development, organizational structuring, control systems and financial management.

FAs the former chief marketing officer of the John Crosland Company between 1981 and 1987, Chuck's leadership of strategy development, marketing and organizational planning contributed to the naming of John Crosland, Jr. as Builder of the Year by Professional Builder Magazine in 1985 and to the successful sale of the company to Centex in 1987.

As past chairman and trustee of the National Association of Home Builders Sales and Marketing Council and fellow, past president and trustee of its Institute of Residential Marketing, he continues to address the industry's key marketing issues. He was the principal author and a national instructor for the Institute's previous required course Marketing Strategies Plans and Budgets. Chuck is the recipient of the National Association of Home Builders "Excellence in Education Award" "for his outstanding lifetime achievement in educating new home sales and marketing professionals and helping achieve the goals of the Institute of Residential Marketing" as well as its William Molester Award "to recognize and express appreciation to the person who has done the most to advance the goals of the National Sales Marketing Council." In 2007 he was elected to the College of Fellows of the Institute of Residential Marketing as a member of its initiating class.

He is a charter member of the Carolina's Chapter of Lambda Alpha International; the honorary land economics society as well as a full corporate member of the Urban Land Institute and a LEED AP GB+C.

During 1993 he was a member of Professional Builder Magazine's "National Housing Quality" faculty, which administered the first annual "Malcolm Baldridge" national housing quality awards in conjunction with the Department of Commerce and the National Association of Home Builders Research center. Two of his clients have received National Housing Quality Awards including most recently a gold in 2016.

Chuck received his Bachelor of Architecture magna cum laude from the University of Notre Dame and a Master of Business Administration from the Harvard Business School as a fellow of the Chicago Harvard Business School Club. He is the co-author with his now deceased partner, J. Frank Newton, of the book, From Plan to Profit, which was published by the Home Builder Press of the National Association of Home Builders. His new book Escaping the Competitive Herd is now available.


Since 1992, The National℠ Sales & Marketing Council has saluted homebuilders and marketing professionals who have stood apart as legends in the field of new home marketing.

These Legends are selected based upon their professionalism, and commitment to our industry and quality of their new home marketing.

We invite you to submit names of BUILDERS and CONSULTANTS who are worthy of this designation.
Please submit your nomination on the Legends Form with a brief description of why the individual is worthy of recognition.
DEADLINE FOR NOMINATIONS IS October 5th.

The criteria for selection is:

Download: NATLS 2018 LEGENDS OF RESIDENTIAL MARKETING FORM

Please feel free to contact me with any questions.

Lisa Parrish
Nationals Administrator
800-658-2751
lisa@thenationals.com

Honorees 1992 – 2017

S.RobertAugust – North Star Synergies, Inc.
Hal & Jim Lynch – RecreActions Group of Companies
General William Lyon – Wm. Lyon Homes
John Martin – MMDC, Inc.
Ian McCarthy – Beazer Homes
David Miles – Milesbran
Ira Norris – Inco Homes
Jorge Perez – The Related Group
William Pulte – Pulte Homes
Thomas Richey, MIRM – Richey Resources
Van Rose Jr. – Rose & Womble Realty
Arthur Rutenberg – Rutenberg Homes
William Ryan Jr. – Ironhart Communities
Gary Ryness – The Ryness Company
John Schleimer, MIRM – Market Perspectives
Bob Schultz – New Home Specialists
Bert Selva – Shea Homes
William R. Smolkin, MIRM – Hebert/Smolkin Associates
Dave Stone, MIRM – The Stone Institute
Robert Strudler – US Home Corporation
Robert & Bruce Toll – Toll Brothers
W. Lawrence Webb, MIRM – John Laing Homes
David Weekley, MIRM – David Weekley Homes
John Weiland, MIRM – John Wieland Homes
Jack Willome – Ray Ellison Home

Kenneth W. Agid – The Marketing Department
Adrienne Albert, MIRM  – The Marketing Directors
S. Robert August  – North Star Synergies, Inc.
Al & Jim Baldwin – The Baldwin Company
Doug Bauer – TRI Pointe Homes
William E. Becker, MIRM – The William E. Becker Organization
Barry Berkus, AIA – B3 Architects Planners
Andrew Brethour – PMA Brethour Group
William R. Bone – Sunrise Colony Company
Larry Cannarelli – American West Homes
Bill Conner – Conner Development
William (Bill) Davidson – Davidson Communities
Philip Dion - Del Webb Corp.
Ralph Drees – Drees Homes
Richard Elkman, MIRM – Group Two Advertising
Timothy Eller – Centex Homes
Sanford Goodkin, MIRM – Goodkin & Associates
Lester Goodman, MIRM – Prudential New Homes
Alan Green – The Green Company
Andrew Greenman, MIRM – Greenman Group
Keith Johnson & Peter Ochs – Fieldstone Company
Kevork Hovnanian – K. Hovnanian Companies
Bruce Karatz – Kaufman& Broad Homes
Randall Lewis – Lewis Homes
Daniel R. Levitan, MIRM – Levitan & Associates