Page 19 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST BROCHURE FOR A HIGH RISE COMMUNITY

GOLD AWARD

THE KIP DISTRICT: ONE
Toronto, ON, Canada

Builder: Concert Properties
Marketing Director: Heather Harley

Ad Agency: 52 Pick-up Inc.

STATEMENT

The major marketing objective of this brochure was to showcase a new masterplanned community in Etobicoke,
geared to first-time buyers. One challenge was highlighting the current benefits of living west of downtown Toronto,

while signifying how this community will evolve over the next decade with an influx of development. One of the unusual

opportunities presented was the community’s proximity to Kipling Station. The potential to reach commuters was
accomplished by designing an 11 X 17 brochure so commuters (part of the demographic) could carry it with them

on their subway ride into the city, much like a newspaper. The agency ensured the content of the brochure would be

presented differently than most other developer brochures by including a clever mix of lists, neighbourhood guides and
columns so it would feel more like a magazine. Illustrations were commissioned by a New York Times artist to add colour

and a youthful edge.

SILVER AWARDS

VERVE 22 CENTRAL PARK SOUTH

Calgary, AB, Canada New York City, NY
Builder: FRAM + Slokker Ad Agency: RODE Advertising
Ad Agency: L.A. Inc.

325 LEX
TEA HOUSE
New York City, NY
Toronto, ON, Canada

Ad Agency: RODE Advertising
Builder: Lanterra Developments
Marketing Director:

Marisa DeBrincat and Anne Lambrou
Ad Agency: Montana Steele Strategic Marketing

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