Page 20 - The Nationals 2015 Winners Book

THE NATIONALS2015
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BEST BROCHURE FOR A LUXURY COMMUNITY

GOLD AWARD

KOHANAIKI
Kailua-Kona, HI

Builder: Joe Root
Marketing Director: Christina Cha

Ad Agency: InterCommunications

STATEMENT

The resistance to buying secondary real estate following the Recession— particularly among GenX and Millennial

buyers in search of a different experience — presented an unusual challenge for developers of this private residential
club community on the Big Island of Hawaii. Targeted to high-net-worth second-home buyers, this beautifully produced,

hardbound brochure met the major marketing objective of successfully positioning the project as the next generation of

private club communities. With a Legends Live Here theme acknowledging legends of the land and the project’s modern-day
legends in golf course and architectural design, the brochure’s lifestyle imagery of a multi-generational family enjoying an

array of active pursuits resonated with the diverse demographics of the changed market. The brochure contributed to $150

million in real estate sales, which included 31 lots ($100 million), and 16 single-family and attached homes ($50 million).

SILVER AWARDS

POTOMAC SHORES FOUR SEASONS LOS ANGELES

Potomac Shores, VA Los Angeles, CA
Builder: SunCal Builder: Genton Property Group
Marketing Director: David Soyka Marketing Director: Paul White

Ad Agency: InterCommunications
Ad Agency: InterCommunications

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