Page 37 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST COMPUTER GENERATED SALES TOOLS

GOLD AWARD

11 WELLESLEY
Toronto, ON, Canada

Builder: Lanterra Developments
Marketing Directors: Marisa DeBrincat and Anne Lambrou

Ad Agency: Montana Steele Strategic Marketing

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STATEMENT

Primary Target Market: Urban professionals, young families, singles, students, investors

The video created for this project captures the unique selling proposition of the condominium – it’s downtown, urban,
sophisticated, surrounded by all of the amenities of downtown Toronto and yet is tied into nature because of its park. The green

leaf that travels throughout the video represents the uniqueness of this residential project - its lush green park. The video was

instrumental in garnering investor sales, particularly offshore investors, because it showcased the scope of the project, its USP
and its downtown Toronto address. It contributed to the effectiveness of the advertising and marketing campaign. The project sold

out within weeks of opening.

SILVER AWARDS

VIDA

San Francisco, CA
PAVILION PARK, THE FIRST Builder: Oyster Development MERIDIAN APP & ANIMATION

GREAT PARK NEIGHBORHOOD Marketing Director: Polaris Pacific Newport Beach, CA
Irvine, CA
Ad Agency: Allis
Builder: The New Home Company
Developer: FivePoint Communities Marketing Director: Megan Eltringham

Marketing Director: Jann Rowe
HARBOUR PLAZA
Ad Agency: Paolucci Salling & Martin
Ad Agency: Strada Advertising Toronto, ON, Canada Digital: Focus 360

Digital Communications: EWI Worldwide
Builder: Menkes Developments
Marketing Director: Mimi Ng

Ad Agency:
Montana Steele Strategic Marketing

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