Page 35 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST MICROSITE/WEBSITE FOR A BUILDER

GOLD AWARD

STATEMENT

List the top 3 objectives of the web site: 1) Provide information on

our company and its line of homes; 2) Help streamline the design and
build process through beautiful, informational graphics, photos, videos,

and statistics on each home as well as on our company; 3) Provide a

place for clients and fans to use our proprietary tools including the 3-D
Configurator.

Biggest challenge to overcome: Switching from our old to new
www.bluhomes.com
site was a major challenge, as the sites are very different in look and
Builder: Blu Homes
Marketing Director: Mark Gu design. Thanks to cooperation from all members of our team and our
web design service, we were able to make this new site a reality.
Ad Agency: Nurun

This elegant, responsively designed website reflects our smart and
innovative approach to creating beautiful, high-performance homes for

homebuyers who care about design, quality and sustainability.

Since designing, buying, and building a home is confusing and

complicated, we wanted to simplify the process by providing an

educational web experience for our customers.

Thanks to in-depth consumer research, branding, visual look and
feel, site architecture, and interactive content development for the new

site. The result is a web experience that features a simplified, entirely

new site organization that provides a clear, narrative journey that builds
as site visitors explore the site.

SILVER AWARDS

www.brookfieldsocal.com
www.homesbywarmington.com
Costa Mesa, CA
California and Nevada

Builder: Brookfield Residential
Builder: Warmington Residential
Marketing Director: Linda Peak
Ad Agency: Graphic Language, Inc.

Ad Agency: Gunn|Jerkens Marketing Communications
www.streetcar.ca
www.AshtonWoods.com Toronto, ON, Canada

Builder: Ashton Woods Builder: Streetcar Developments
Marketing Director: Carrie Schonberg Marketing Director: Erin Connor

Ad Agency: Razorfish and Definition 6
Ad Agency: 52 Pick-up Inc.

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