Page 44 - The Nationals - 2017 Gold WInners
P. 44
BEST MICROSITE/WEBSITE FOR A BUILDER
Target:
Work hard, play hard. Cool, hip, modern culture lovers, up-to-date on current
trends. Constantly looking for new content to consume.
As a strong believer of the “live, work & play in your neigbourhood” principle,
Freed has set out to build lifestyle hubs, rather than just condo building.
It therefore made sense to envision its corporate website as a lifestyle magazine
that reflects the way Freed developments are changing the landscape of Toronto.
Goals:
• Make the website a place where highly personalized services meet culture.
• Make guests want to come back for more.
• Be all things to all people (in line with Freed’s varied product offering), and
freeddevelopments.com
always current, hip, modern and slick, with constantly changing content.
Toronto, ON Canada
By: Freed Developments
Design: The Brand Factory
truehomesusa.com
empirecommunities.com
Canada
North & South Carolina
By: Empire Communities
By: True Homes
Marketing Director: Chris Ashley Marketing Director: Sue McKay
Design: PUREBLINK
Design: Graphic Language, Inc & Milesbrand
living.taylormorrison.com
urbannw.com
National
Vancouver, OR
By: Taylor Morrison
By: Urban NW Homes
Marketing Director: Stormy Rasmussen
Design: Graphic Language, Inc.
Design: Blufish Design
44
