Page 42 - The Nationals - 2017 Gold WInners

BEST MARKETING OF GREEN/SUSTAINABLE PROGRAM

The Organic Home was launched in April of 2016 with the goal of promoting

and describing our healthy home building techniques to our audience in a way

that was easy to understand and relate to. Our promotional campaign uses bold

colors, simple icons, and illustrations to convey our message to our audience.
The promotional campaign consists of a 90-second animated explainer video,

a brochure, web banners, sales office display, realtor promotions, and a media

outreach campaign.

Throughout the campaign blues and greens are used to convey a sense of

healthy living, fresh air, and comfort. An illustrated chart (used in the brochure

and as a display) of a home was created using photos of our model homes and
lists each feature using bubble callouts, accentuating the important points in

green. The back of our brochure is a bright red, contrasting with the rest of the

The Organic Home
material in order to draw attention and to tie in the American Lung Association

Prescott, AZ
colors. This portion of the brochure matches a poster in each sales center.

By: Dorn Homes Our team went on tour to multiple broker offices to release the Organic Home.
Marketing Director: Jim Gunby (VP)/
We introduced the features and benefits to over 90% of the local real estate
Sarah Simmerman (DIR)
offices, and received positive feed back on the program. As part of our Realtor
PLAY VIDEO
promotion, we gave away small plant to agents with the Organic Home logo on

the pot.

Bside

Toronto, ON Canada

By: Minto Group
Marketing Director: Diane Wallace

Ad Agency: Montana Steele Strategic Marketing

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