Page 47 - The Nationals - 2017 Gold WInners

BEST COMPUTER GENERATED SALES TOOL

The “Make a Movie App” was a central and structural piece of the overall digital

marketing campaign for Empire Avalon.

The main objective of the App, was to enable users to generate and star in their

own personalized video about their life in the community.

In order to create the personalized experience, our team developed an app
that could “learn” more about the user’s lifestyle through a series of lifestyle

questions and their Facebook profile. in order to deliver a story about how the

viewer’s life would be if he/she were to move into the community.

From the exciting moment of receiving the keys to the new home, to moving

boxes, and placing the favorite family photos, the experience becomes very

personal which is complemented by a series of scenes related to the viewer’s
activities selection highlighting the community amenities and lifestyle.

Avalon
Each scene was carefully scripted, storyboarded and produced in order to
Caledonia, ON, Canada
By: Empire Communities highlight the essence of the community amenities, connection to existing trails
and parks, new landscaped areas as well as the beauty of the Avalon homes.
Marketing Director: Sue MacKay
Extensive use of VFX and 3D animation was used in order to create the proposed
Design: PUREBLINK
community as realistic, believable and organic as possible, in addition to a
PLAY VIDEO
multiple series of fully CGI scenes depicting the user’s selected décor style for
their home

In order to invite the audience to share their “Empire Avalon – Make a Movie”

experience, our team carefully created a series of prompts and personalized
images that users could share in social media.

Results:

• In only 4 months, the campaign went viral with over 30,000 views, 2,500 unique registered users and around 4,000 unique videos published.

• The website saw 60,000 visits in the first month of launch, with 72% of new visitors and 64% traffic increase on mobile device.
• 218 homes sale in under two weeks, selling out Phase 1

• Total sales revenue to date: 387 homes representing $77,264,869.00

• Total duration of sales period: 8 months

Eau Du Soleil
Brookfield Residential, MyBrookfield Home App
Toronto, ON Canada
Fairfax, VA
By: Brookfield Residential By: Empire Communities
Marketing Director: Sue MacKay
Marketing Director: Erin Smith
Design: PUREBLINK
Design: NDG Communications

Sonic
Windsong Ranch
Toronto, ON Canada
Prosper, TX
By: Lindevest
By: Terra Verde Group
Marketing Director: Joseph Alberga
Design: Anderson Hanson Blanton
Design: PUREBLINK

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