Page 48 - The Nationals - 2017 Gold WInners

BEST MARKETING PROMOTION BY SUPPLIER OR INDUSTRY PARTNER

Smith | Schnider is a new D.C.-area sales and marketing firm uniting three

longtime industry leaders. The firm needed to boldly introduce itself to

condominium developers and custom homebuilders, positioning Smith | Schnider

as a better alternative to their existing partners.

The process began with the development of a responsive website telling the

story of Smith | Schnider, its leaders and the strategic approach it takes to
serving its clients. With that foundation in place, the process intensified, led by

a three-send dimensional direct mail campaign focused on condo developers.

Sends for this highly successful effort included an iPad Mini pre-loaded with an

introductory video, as well as a bottle of champagne to be set aside until their

first project together is sold out. Of the 48 recipients, 29 responded promptly by
phone or email. To date, 17 have held face-to-face meetings with

Smith | Schnider to discuss business opportunities.
Smith|Schnider

Dimensional Campaign for Developers
Arlington, VA

By: Smith|Schnider

Ad Agency: NDG Communications

PLAY VIDEO

35 Years in 60 Seconds
AdvanTech Subfloor Adhesive

Costa Mesa, CA
New Product Launch

By: CDC Designs Northeast States (USA)
Marketing Director: Sarah Breen By: AdvanTech

Ad Agency: JStokes Agency
Adventures with Alex

Allura ‘Catch the Excitement’
National

Texas
By: JWilliams Staffing
By: Allura
Marketing Director: Gina M. Nixon

Marketing Director: Susan Fendley
Ad Agency: Get Community

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