Page 57 - The Nationals - 2017 Gold WInners

BEST SIGNAGE

The marketing trail signage program presents a compelling story of the

community as an extension of Austin, echoing the city’s active, fresh vibe. The

signage program also differentiates the community from any other Austin-area

master-planned community.

•
Iconic bench logo mark and the brand’s unique bright red were incorporated

throughout. When married with a metal and bright blue, the resulting sign
designs were fresh, inviting, and easy to read.

• A simple but bold font, used in uppercase, presented information clearly and

succinctly.

• The program was installed in development’s early stages to attract attention

during construction.
•
Ensuring onsite shoppers knew of the future amenities and parks, storytelling

signage, rather than using photography, uses lifestyle elements routed out of

metallic backgrounds. One example is the routed-out figure of a guy playing

Frisbee with his dog; another is a young child on a scooter.
•
Directional signs and “flag” signs also were routed out of metal, and used

along the marketing trail. Unlike typical flags, these signs hold up to the

harsh Texas wind and sun They are unique to the market, noteworthy and Easton Park

memorable.
Austin, TX

By: Brookfield Residential
Marketing Director: Tammy Schneider

Designer: Quest

PLAY VIDEO

Brighton
Toronto, ON Canada

By: Dream

Marketing Director: Michael Tandara The District
Designer: Montana Steele Strategic Marketing
Northridge, CA

Optima Kierland
By: Shea Homes
Marketing Director: Lindsey Rameriz
Scottsdale, AZ
By: Optima
Designer: Kovach Marketing & Fusion Sign and Design

Marketing Director: Lindsay Lessman
Windsong Ranch
Designer: Allis Branding
Prosper, TX

By: Terra Verde Group
The Pacific
San Francisco, CA
Designer: Anderson Hanson Blanton and Identitec

By: Trumark Urban

Marketing Director: Mark Higgins and Tabatha Petersen
Designer: Allis Branding

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