Page 22 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST SOCIAL MEDIA CAMPAIGN

GOLD AWARD

STATEMENT

Primary Target Market : Three communities participated in order to

reach THREE different markets: Young professionals, families, and empty
nesters.

The objective was to create, develop and implement a testimonial-

based, multi-platform, integrated social media campaign utilizing existing
residents to propagate the lifestyle-oriented brand and drive home sales to

potential buyers.

Biggest Challenge:

• In order to get residents to participate, there was a contest held
on social media. Participants shared their videos via social media;

encouraged family and friends to vote.

Results:

• Over 25 videos collected

• 16,668 page views
NEAL SOCIAL MEDIA • 55 organic searches

Florida
• 9,623 total votes
Builder: Neal Communities

Ad Agency: CEA Marketing Group
The client was able to create and repurpose content for web, social

media, YouTube and blog which resulted in increased brand awareness and
improved SEO.

SILVER AWARDS

SCHELL STYLE
VIDA
Rehoboth Beach, DE San Francisco, CA

Builder: Schell Brothers Builder: Oyster Development
Marketing Director: Christina Harvey
Marketing Director: Polaris Pacific

Ad Agency: Allis
PAVILION PARK, THE FIRST
GREAT PARK NEIGHBORHOOD HARVEST

Irvine, CA
Argyle, TX
Developer: FivePoint Communities Builder: Hillwood Communities
Marketing Director: Jann Rowe Marketing Director: Margaret Jarvis

Ad Agency: Strada Advertising Ad Agency: Anderson Hanson Blanton
Social Marketing: Porter Novelli

TOLL LIFESTYLE TV
Horsham, PA

Builder: Toll Brothers, Inc.
Marketing Director: Kira Sterling

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