Page 33 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST MARKETING OF GREEN/SUSTAINABLE PROGRAM

GOLD AWARD

LONGBRANCH
Toronto (Etobicoke), ON, Canada

Builder: Minto Communities Inc.
Marketing Director: Natascha Peiper

Ad Agency: Montana Steele Strategic Marketing

STATEMENT

The biggest marketing challenge presented by this project has been to rebrand this former industrial area into a cool and

desirable neighbourhood with lots of amenities for families. The Green program created for this townhome community exemplifies

contemporary sensibilities when it comes to sustainability. A brochure, display and booklet were created to tell the story.
All of the pieces created address the cool, urban, edginess of the project. Consistency in theme and graphic style support

the brand in these pieces as well. The marketing literature emphasized the energy cost savings as well as the health benefits of
the green features. It became apparent, that the market attracted to this project held green aspects in high priority; the green

literature provided was vital in converting many walk-ins into sales.

SILVER AWARDS

HOMES BY DICKERSON BEST ARCADIA

MARKETING OF GREEN PROGRAM Ottawa, ON, Canada
Raleigh, NC
Builder: Minto Communities

Builder: Homes By Dickerson Ad Agency: PM Design + Marketing
Marketing Director: Jenn Nowalk
TRAILSEDGE

ORCHARD PARK Ottawa, ON, Canada
Stoufville, ON, Canada Builder: Minto Communities

Builder: Minto Communities
Ad Agency: PM Design + Marketing
Ad Agency: PM Design + Marketing

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