Page 29 - The Nationals - 2017 Gold WInners

BEST BROCHURE—MASTER PLANNED COMMUNITY

This brochure was created as part of a community “refresh” strategy.

For a broad target audience of families of all ages, the key benefit of living here
is the same for all: affordable homes in a beautiful natural setting with direct

access to trails and other amenities. After researching the benefits of living

with nature, we discovered quantifiable evidence that nature helps people in

numerous ways, including fighting depression, improved physical and mental
health, helping to make us happier, and even more kind. This led to a community

positioning of “the Nature of Happiness.” Based on the research, simple factoids

about the benefits of living with nature were sprinkled throughout all advertising

tactics in order to help reinforce and payoff the tagline. One example from the
brochure:

Nobody loves you like nature loves you. Exercising in nature is almost twice as

Crystal Valley
likely to create a sense of well-being than exercising indoors.
Castle Rock, CO
This brochure is part of a multimedia campaign that has reignited consumer
By: RainTree Investment Corporation
awareness and helped to produce 67 sales through September.
Marketing Director: Ramey Becker
Ad Agency: Milesbrand

Southshore
Wallis Ranch

Aurora, CO
Dublin, CA

By: RainTree Investment Corporation By: Trumark Communities
Marketing Director: Ramey Becker Marketing Director: Mark Higgins

Ad Agency: Milesbrand
Ad Agency: Gunn | Jerkens Marketing Communications

Lake Nona
The Mill at Broadway

Orlando, FL
Sacramento, CA
By: Tavistock Development Company By: Bardis Homes

Marketing Director: Brad Fennessy
Ad Agency: Vision Launchers

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