Page 27 - The Nationals - 2017 Gold WInners
P. 27
BEST BROCHURE—LIFESTYLE MAGAZINE
Young, hip, fashion-forward professionals
VOGUE is the authority on all things fashion and culture. So it was no surprise
they would recognize what most Torontonians already know – Queen West is the
coolest neighbourhood. Period.
To help promote the second phase of SQ’s master planned community SQ2, we
created a magazine-style brochure that highlights the area, as well as positions
Tridel as the expert on all things Queen West. We teamed up with a rich
assortment of the city’s best lifestyle bloggers for articles that explored every
facet of what Queen West has to offer.
The brochure stood out to people because it sold the building to a young, hip,
fashion forward demographic using the vibrancy of the area, and selling tactics
disguised as engaging content.
SQ
Toronto, ON Canada
The magazine was reprinted three times due to overwhelming demand, making it
By: Tridel
one of Tridel’s most successful brochures to date.
Ad Agency: The Brand Factory
Scala
Toronto, ON Canada
San Francisco by the Bay 3
By: Tridel
Ad Agency: The Brand Factory
Toronto, ON Canada
By: Chestnut Hill Developments
35 Wabash
Marketing Director: Ralph DelDuca
Toronto, ON Canada
Ad Agency: Montana Steele Strategic Marketing
By: Zinc Developments
Ad Agency: The Brand Factory
27

