Page 28 - The Nationals - 2017 Gold WInners

BEST BROCHURE URBAN HIGH RISE PROJECT

Creating this brand was a once-in-a-lifetime opportunity. The Pacific is a

block from Fillmore Street in the heart of the revered Pacific Heights in San

Francisco. Being a retrofit of an old dentistry school, this building had the

bones of residential luxury, but needed the vision to take it there. The target
for this development was an interesting mix of ‘old money’ that had been in the

neighborhood for decades and ‘new money’ founded by tech billionaires. The

strategy for this development was ‘a modern reflection of classic elegance’ to

capture both targets in a fresh way.

This brochure defies convention in the residential space. Completely non-

promotional, it tells the timeless story of the history and lore of Pacific Heights,
the unique approach to this development, and the craftsman’s stories of those

involved in the creation of it. Its purpose is to show that this is more than

real estate, you are buying into history, pedigree and something special. Two
The Pacific
San Francisco, CA
thousand of this 100+pg brochures were printed – this may seem excessive for a

By: Trumark Urban 76-unit development, but due to the appointment-only sales status, these were
given to all qualified and interested parties. They were also mailed to ultra-high-
Marketing Director: Mark Higgins /
Tabatha Petersen
net-worth databases for the top 100 affluent people in the Bay Area and beyond.

Ad Agency: Allis Branding
This brochure should win as it visually exemplified the passion every architect,

interior designer, artisan, and marketer felt in this development. With over

$150M sold and record breaking prices of $3750 / sq. ft. reached, we believe the

residents believe in the passion and inimitable opportunity as well.

Rodeo Drive
Toronto, ON Canada
6 Mint
San Francisco, CA
By: Lanterra Developments |
By: Veritas Investments, Carlyle Group
Cadillac Fairview
Marketing Director: Marisa DeBrincat
Marketing Director: Lindsay Lessman
Ad Agency: Polaris Pacific, Studio Fabric
Ad Agency: Montana Steele Strategic Marketing

TEN50
Optima Kierland
Los Angeles, CA
Scottsdale, AZ
By: Trumark Urban
By: Optima
Marketing Director: Mark Higgins and Tabatha Petersen
Marketing Director: Lindsay Lessman
Ad Agency: Allis Branding
Ad Agency: Allis Branding

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