Page 33 - The Nationals - 2017 Gold WInners

BEST WEB BANNERS/RICH MEDIA ADVERTISING

Campaign continuity, succinct and relevant messaging and creating a seamless

visual experience from the banner ads to the website were the main drivers

for the online experience. Because the building is nuanced and features so

many one-of-a-kind details, the creative firm saw each banner ad as a unique
opportunity to reveal a different detail or feature of the community. The

objective was to represent the unique and unformatted feel of the building.

Graphically, the creative team linked all of these distinct elements together

through the use of bold type and the signature mint highlight color, so there
was an impactful and consistent expression across the campaign. The web

banners accounted for nearly 30% of the total traffic to the website. The 6

Mint homes averaged ~29% over market pricing and neighboring comps at

1,000 square feet.

6 Mint
San Francisco, CA

By: Veritas Investments, Carlyle Group

Marketing Director: Lindsay Lessman
Ad Agency: Polaris Pacific, Studio Fabric

PLAY VIDEO

Southshore
Aurora, CO

By: RainTree Investment Corporation
TEN50
Marketing Director: Ramey Becker
Ad Agency: Milesbrand
Los Angeles, CA

By: Trumark Urban
Crystal Valley
Marketing Director: Mark Higgins and Tabatha Petersen

Crystal Valley, CO
Ad Agency: Allis Branding
By: RainTree Investment Corporation

Marketing Director: Ramey Becker

Ad Agency: Milesbrand

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