Page 35 - The Nationals - 2017 Gold WInners

BEST PRINT AD

Marketing Objectives:

• To create an ad that would tell the story of Vista Crossing in a compelling and
engaging manner

• To establish a brand identity that we could carry into a print campaign Target Market

Target Market:

• First-time buyers, young families looking to live in a visionary new master-planned

community
• Empty-nesters from nearby Calgary and Airdrie looking to downsize in a great

location Creativity

Creativity:

• The ad creative features a beautiful lifestyle image of father and daughter in a

serene, natural setting
• The headline Hustle and Bustle has a bold yellow line running across the words,

signifying the opposite

• The colour yellow is significant as it’s consistent with the logo colour and

establishes a relationship
Vista Crossing
• Short and crisp copy draws in the reader with a strong call to action to register on

Crossfield, AB Canada
the website Response/Effectiveness
By: Dream
Response/Effectiveness:
Marketing Director: Michael Tandara

• The ad effectively branded the project and working together with other marketing Ad Agency: Montana Steele Strategic Marketing

efforts, ultimately contributed to the success of the community

Southshore - Backyard Ad
Aurora, CO

By: RainTree Investment Corporation

Marketing Director: Ramey Becker TRIO Environments
Ad Agency: Milesbrand
Denver, CO
Marketing Director: Carrie Firmine
BackCountry - Training Wheels Ad
Ad Agency: Milesbrand
Highlands Ranch, CO
By: Shea Homes
Stelar
Marketing Director: Cheryl Haflich
Peru
Ad Agency: Milesbrand
By: Edifica

Marketing Director: Carlos Muñoz
Rodeo Drive
Toronto, ON Canada
Ad Agency: Grupo 4S

By: Lanterra Developments |Cadillac Fairview
Marketing Director: Marisa DeBrincat

Ad Agency: Montana Steele Strategic Marketing

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