Page 34 - The Nationals - 2017 Gold WInners

BEST DIGITAL MARKETING CAMPAIGN

This former Community of the Year experienced a slow down during the

downturn and was recently sold to a new ownership group. The objective was to

raise awareness for the community through the use of a comprehensive multi-

media re-launch campaign to create momentum and increase sales volume.

Strategy:

The Internet marketing strategy employs a broad base of tactics designed to cast

a wide net to drive awareness while also focusing on active, online shoppers to

boost conversion. In order of performance, on average, individual tactics rate

accordingly per month:

1. Online Radio (Pandora) 2,300+ sessions

2. Rich Media: 1,980+ sessions
3. SEO: 900+ sessions

Southshore
4. Mobile Tablet: 460+ sessions
Aurora, CO
5. PPC: 395+ sessions
By: RainTree Investment Corporation
6. Push Notifications 255+ sessions
Marketing Director: Ramey Becker 7. HomesDotCom/Native Unit 230+ sessions
Ad Agency: Milesbrand
8. Zillow/Boost Unit 120+ sessions

PLAY VIDEO
9. BDX/Silver Package: 100+ sessions

10. Smartphone: 80+ sessions

11.
Social Media: 65+ sessions

Results: The Internet marketing campaign produces an average
of 8,473 sessions and 40 leads per month. This represents an increase
in sessions of more than 800 percent and a lead increase of 150 percent over the previous year.

The “Ruff” Life (Live Your TradeBark)
Sacramento, CA

By: Taylor Morrison
TEN50
Marketing Director: Jill Eyler
Ad Agency: Augustine
Los Angeles, CA

By: Trumark Urban
Stepping Stone
Marketing Director: Mark Higgins and Tabatha Petersen

Parker, CO
Ad Agency: Allis Branding
By: Shea Homes

Marketing Director: Cheryl Haflich Kissing Tree
San Marcos, TX
Ad Agency: Milesbrand
By: Brookfield Residential

6 Mint
Marketing Director: Tammy Schneider
San Francisco, CA
Ad Agency: Neon Ambition

By: Veritas Investments, Carlyle Group
Marketing Director: Lindsay Lessman

Ad Agency: Polaris Pacific, Studio Fabric

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