Page 54 - The Nationals - 2017 Gold WInners

BEST PRESENTATION CENTER

Marketing objective:

• To create a sophisticated and stylish environment inspired by the chic Rodeo
Drive in Beverly Hills

• To merchandise the high-end luxury suites and amenities on sale at the project

Target Market:

• Young urban singles and couples who love the midtown location of the project

• First-time buyers, young families and empty-nesters looking to downsize
• Investors who recognize the value and cachet of a midtown address

Creativity:

• The Presentation Centre exterior was clean, white, sophisticated and

welcoming

Rodeo Drive
• Interior design was stylish and chic reminiscent of an upscale LA art gallery
• A wall of large size TV screens featured images and copy from the ad
Toronto, ON Canada
By: Lanterra Developments |Cadillac Fairview campaign

Marketing Director: Marisa DeBrincat • Clear signage inside and out ensured a smooth and orderly flow through the

Designer: Montana Steele Strategic Marketing
Centre

PLAY VIDEO Results/Effectiveness:

•
The Presentation Centre saw high traffic throughout the Preview and launch

stage, with over 70% of the first phase sold out within days just condo

building. It therefore made sense to envision its corporate website as a

lifestyle magazine that reflects the way Freed developments are changing the
landscape of Toronto.

200 Russell Hill
100 Barrow

Toronto, ON Canada
New York, NY

By: Hirsh Development Group By: Toll Brothers City Living
Designer: The Brand Factory
Marketing Director: Michael Duff

Designer: Bernheimer Architecture PLLC
Bside

Toronto, ON Canada
The Residences of the Hotel McGibbon

Georgetown, ON, Canada
By: Minto Group
By: SilverCreek Marketing Director: Diane Wallace

Designer: 52 Pick-up
Designer: Montana Steele Strategic Marketing

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