Page 52 - The Nationals - 2017 Gold WInners

BEST SALES/LEASING CENTER

Downtown Los Angeles was undergoing a lifestyle renaissance in the early

2000s. Many can attest to the fact that today, almost a decade later, it has

arrived. DTLA officially has its own authentic style and swagger that is a mix of

cosmopolitan flair and urban edge. To capture this spirit, the brand leveraged a
host of assets from lifestyle photography and video to a uniquely DTLA tone for

the copy, to an impressive array of progressive technology and retail forward

print collateral. The Sales Gallery represented the culmination of all of these

efforts in a retail-inspired environment.

The interior design of the Sales Gallery provided a degree of panache to the

brand inspired by DTLA creativity and style and served as the backdrop to the

sales experience. Visitors enjoyed a 9-screen display of the branded film as
they entered the Sales Gallery and were greeted by the receptionist behind the

custom-designed live edge desk. From there sales agents ushered each visitor
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into the Sales Gallery where they could visualize the plans through an interactive
Los Angeles
By: Trumark Urban
touchscreen and experience the actual finishes in the fully-modeled kitchen and
bathroom.
Marketing Director: Mark Higgins and Tabatha Petersen

Designer: Allis Branding
The graphics, playful additions such as the shuffle board, and large wall quotes
provided prospects with the welcoming feeling of comfort and creativity while
PLAY VIDEO
also supporting the success of the sales program. The Sales Gallery was truly the

‘cherry on top’ to all of the marketing innovation and creativity that has made this

brand a ‘standout’ in any market.

Harlow
The Oaks Farms

Alpharetta, GA
San Juan Capistrano, CA
By: Edward Andrews Homes By: Davidson Communities

Marketing Director: Jenny NeSmith Marketing Director: Stefanie Makol

Designer: Clean Cut Fabricators & CG Visions
Designer: Design Line Interiors

The Lane Leasing Office
Palisades at Westcliffe

Redwood City, CA
Porter Ranch, Los Angeles, CA

By: SummerHill Apartment Communities By: Toll Brothers, Inc.
Marketing Director: Doug McDonald Marketing Director: Dottie Sweeney

Designer: CDC Designs
Designer: CDC Designs

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