Page 53 - The Nationals - 2017 Gold WInners

BEST SALES/WELCOME CENTER

Our sales center opened months before the model homes were completed, which

put pressure on us to design an experience that helped people fully understand

everything about The Mill. We repurposed an 80-year-old historic building

adjacent to the model home construction site which gave the space an urban
and authentic feel that we determined would appeal to our target demographic.

The sales area is marked by open entrances and no “trap” fences to avoid
“locking” in the customers. Staff are trained to engage with the buyers as

facilitators allowing those wanting to self-guide their experience the freedom to

do so while being available for personal guided tours if desired.

Various exhibits in the sales center highlighted important components of The Mill

and helped traffic flow by distributing the public to different key points within

the office. These exhibits featured the community maps, historical information,

The Mill at Broadway
home features, and community renders.

Sacramento, CA
The center of the room is carpeted with 1/12 scale layouts of a typical motor
By: Bardis Homes
court for each home type and then placed on top are 1/12 size stackable models
PLAY VIDEO
of the homes where buyers can assemble the home from the ground floor up to
understand how the spaces interact with each other.

Additionally, an actual kitchen from our Villas Residence 3 allowed individuals
to experience the large island, quality cabinets, and modern appliances included

in the homes. On the kitchen island, four 23” touchscreen computers ran a

custom-built touch-enabled web application that allowed buyers to explore the

community, delve into the detailed floorplans and features of the homes, scribe
a “Mad Libs” story of a day living at the Mill, and explore the pros and cons

(including an interactive financial calculator) of “Buying vs. Renting”, and a video

library of “Live On” stories and testimonials.

Large banners and imagery throughout the sales office was pulled from our

marketing campaigns, giving people familiar with the brand an experience

consistent with previous marketing efforts.

Skye Canyon
Vista Crossing

Las Vegas, NV
Crossfield, AB Canada
By: Olympia Companies By: Dream

Marketing Director: Staci White Marketing Director: Michael Tandara

Designer: Creative License International
Designer: Montana Steele Strategic Marketing

Lakehouse
Center Pointe Vistoso

Denver, CO
Oro Valley, AZ

By: Nava Real By: Maracay Homes
Marketing Director: Brian Levitt Marketing Director: Jennifer Stanton

Designer: TRIO Environments
Designer: Creative License International

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