Page 73 - The Nationals - 2017 Gold WInners

BEST ARCHITECTURAL DESIGN OF A SINGLE-FAMILY

DETACHED HOME 3,501 TO 4,000 SQ. FT.

Targeting 45+ with no children in the home desiring a spacious home with

upgrades. They are likely to have a large investment portfolio, kids are away at

college, and desire a low-density community with a small town feel.

Marketing this segment with mediums of local newspaper, targeted Pandora

radio, direct mail, social media, and directional signage.

Design goal was to create a modern ranch house escape that is intimately

connected to its surroundings.

The contemporary style was tempered with a rustic Arizona ranch vernacular

to appeal to this affluent family seeking a balance of comfort and luxury. This

consumer does NOT want a typical Spanish style ranch house.

Extensive outdoor covered space surrounds the house, virtually doubling its living

area. Every major living space connects seamlessly with its adjacent outdoor
Verde River - Vista 1
area, offering the ultimate environment for relaxing and entertaining.
Rio Verde, AZ
By: Meritage Homes The home deserves the award because it presents a modern, clean embrace of

Marketing Director: Sherri Fastich its surroundings and an open living environment with a luxurious yet comfortable

Architect: BSB Design
sense of space without waste. The home takes the indoor-outdoor relationships
to a new level without going overboard. The spaces, volumes and textures
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throughout reflect the best there is in affluent empty nester housing.

Los Altos - The Verano Plan
Sea Summit 55 - Plan 1
Las Vegas, NV
San Clemente, CA
By: Toll Brothers
By: Taylor Morrison
Marketing Director: Lisa Kaplan Marketing Director: Shari Fobel
Architect: KTGY Architecture + Planning
Architect: Robert Hidey Architects

The Camille
The Summit at Leyden Rock
Gulfport, MS
By: Elliott Homes, LLC Leyden Rock, Arvada, CO
By: Epic Homes
Marketing Director: Susan Siemiontkowski
Architect: KGA Studio Architects, PC
Architect: Brandon Elliott

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