ABOUT
Beverly Mason2020-08-17T12:34:14-07:00THE NATIONAL SALES & MARKETING AWARDS: THE NATIONALSSM 2021
Call for Entries Open: July 13, 2020
Entry Deadline: October 29, 2020
Judging: November 16–19, 2020
Finalists Announced: December 1, 2020
Awards Ceremony: February 9, 2021
— Homebuilders and communities
— Model homes
— Sales experience
— Architecture, interiors and sales offices
— Landscaping
— Merchandising
— Individual sales professionals
— Councils and associates
— Logos, graphics, brochures and signage
— Websites
— Special promotions
— Advertising and overall campaigns
Presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), along with Wells Fargo Home Mortgage, The Nationals showcase winners in distinguished national, regional, and local publications. Preferred sponsors include major building product manufacturers, financial institutions, homebuilders, developers, architects and real estate associates.
Silver Award winners (finalists) in each category will be announced online on December 1. Gold Award winners will be announced during the Nationals Gala in Orlando on February 9, in conjunction with the International Builders Show.
You may also address inquiries to: The Nationals, 10416 Hamilton St., Alta Loma, CA 91701, or e-mail: lisa@thenationals.com
FOCUS ON THE #WINNERS
Beverly Mason2025-07-24T14:21:10-07:00FOCUS ON THE 2023 WINNERS: POWERED BY WELLS FARGO
MEET THE JUDGES: Click to View
Beverly Mason2021-12-01T18:29:10-08:00Left to Right – Linda Hebert, Lyda Akin, Steve Shoemaker, Ellen Weese, Chris Hartley, Bill Pisetsky
Front Row: Kelly Zuccarelli and Denise Dersin [/fusion_text]
THE NATIONALSSM 2020 JUDGES
Thank you to this incredible team of talented professionals who dedicated three long days to review nearly 1,250 entries in 61 categories.
JUDGES LIST
Lyda Akin, Vice President of Brand – David Weekley Homes, Houston, TX
Denise Dersin, Editor – Professional Builder Magazine, Virginia
Chris Hartley, Vice President of Sales & Marketing – Trendmaker Homes, Dallas, TX
Linda Hebert, Principal – Diversified Marketing Solutions, Pleasanton, CA
Bill Pisetsky, Principal – Pisetsky Method Marketing, Newport Beach, CA
Steve Shoemaker, Vice President of Sales & Marketing – Ideal Homes, Oklahoma City, OK
Ellen Weese, Principal and Head Designers – Five Star Interiors, Austin, TX
Kelly Zuccarelli, Vice President – Wells Fargo Home Mortgage, New Jersey
STAFF
Joseph McGaw – NAHB/NSMC Exec. Director
2024 SHOW MARKETING MATERIALS
Beverly Mason2023-12-14T11:00:52-08:002024 SHOW — MARKETING MATERIALS
CONGRATULATIONS!
Download the elements below to market your honors and share the excitement!
MARKETING ELEMENTS
- SILVER AWARD ICONS — ALL FORMATS
- GOLD AWARD ICONS — ALL FORMATS
- NATIONALS TROPHY — PSD, PNG, JPG FOR MARKETING INSERTION
- NATIONALS DUPLICATE TROPHY FORM
- NOTE: Silver award plaques have been shipped to the entrant company. Duplicate plaques may be ordered
- NATIONALS 2023 SAMPLE PR RELEASE FOR SILVER HONOREES
HASHTAGS FOR SOCIAL MEDIA
2023 SHOW MARKETING MATERIALS
Beverly Mason2025-07-24T14:32:47-07:002023 SHOW — MARKETING MATERIALS
CONGRATULATIONS!
Download the elements below to market your honors and share the excitement!
HASHTAGS FOR SOCIAL MEDIA
MARKETING ELEMENTS
- SILVER AWARD ICONS — ALL FORMATS
- GOLD AWARD ICONS — ALL FORMATS
- NATIONALS TROPHY — PSD, PNG, JPG FOR MARKETING INSERTION
- NATIONALS DUPLICATE TROPHY FORM
- NOTE: Silver award plaques have been shipped to the entrant company. Duplicate plaques may be ordered
- NATIONALS 2023 SAMPLE PR RELEASE FOR SILVER HONOREES
2022 MARKETING MATERIALS
Beverly Mason2025-07-24T14:37:45-07:002022 MARKETING MATERIALS
CONGRATULATIONS TO THE 2022 WINNERS!
Download the elements below to market your honors and share the excitement!
HASHTAGS FOR SOCIAL MEDIA
MARKETING ELEMENTS
- SILVER AWARD ICONS — ALL FORMATS
- GOLD AWARD ICONS — ALL FORMATS
- NATIONALS TROPHY — PSD, PNG, JPG FOR MARKETING INSERTION
- NATIONALS DUPLICATE TROPHY FORM
- NOTE: Silver award plaques have been shipped to the entrant company. Duplicate plaques may be ordered
- NATIONALS 2022 SAMPLE PR RELEASE FOR SILVER HONOREES
MARKETING MATERIALS 2021 Show
Beverly Mason2025-07-25T21:24:20-07:00MARKETING MATERIALS
CONGRATULATIONS TO THE GOLD AND SILVER AWARD HONOREES FOR 2021
Download the elements below to market your honors and share the excitement!
NEWS
• 12% of entries were chosen as Silver Honorees, with 4% earning the Gold
• Hashtags for social media:
MARKETING ELEMENTS
- SILVER AWARD ICONS — ALL FORMATS
- GOLD AWARD ICONS — ALL FORMATS
- NATIONALS TROPHY — PSD, PNG, JPG FOR MARKETING INSERTION
- NATIONALS DUPLICATE TROPHY FORM
- NOTE: Silver award plaques have been shipped to the entrant company. Duplicate plaques may be ordered
- NATIONALS SAMPLE PR RELEASE
- NATIONALS WINNERS RELEASE
- POSTING MARCH 5! Check back after the virtual ceremony.



