Page 23 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST EMAIL MARKETING CAMPAIGN

GOLD AWARD

STATEMENT

Primary objective of the campaign: monthly neighborhood updates to

our interest list that would be engaging and fun. Highlighting milestone
achievements, the campaign provides a reason to visit and calendar

listings for Pavilion Park events, OC Great Park happenings and Irvine

activities. Solution: Vibrant, highly visual design encourages quick
scanning, with text adding easy information bites.

Whether the search is for new homes, Facebook chats or the latest
event, each e-blast acts as a mini-website, providing opportunities to

dive into particular sections of the community website for more detail.

While the core message leads every parade, each e-blast also
provides a fresh look at brand cornerstones of simple pleasures, special

times, outdoor fun and something of value. Credible models reach
PAVILION PARK, THE FIRST GREAT
diverse demographics. A light touch with design and messages invites
PARK NEIGHBORHOOD interaction.
Irvine, CA
Saturday morning is the signature delivery time, reaching recipients
Developer: FivePoint Communities
Marketing Director: Jann Rowe before they are into the thick of their weekend and strengthening
response potential.
Ad Agency: Strada Advertising

SILVER AWARDS

LONGBRANCH
MILLWHEEL NORTH
Toronto (Etobicoke), ON, Canada San Francisco, CA

Builder: Minto Communities Inc. Builder: R Group Inc.
Marketing Director: Natascha Peiper
Marketing Director: Polaris Pacific

Ad Agency: Montana Steele Strategic Marketing
Ad Agency: Allis

CAMDEN
EAU DU SOLEIL

Playa Vista, CA
Toronto (Etobicoke), ON, Canada
Builder: Brookfield Residential
Builder: Empire Communities
Marketing Director: Alison Banks
Marketing Director: Paul Golini Jr.

Ad Agency: Gunn|Jerkens Marketing Communications
Ad Agency: Montana Steele Strategic Marketing

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