Page 24 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST WEB BANNERS/RICH MEDIA ADVERTISING

GOLD AWARD

PAVILION PARK, THE FIRST GREAT PARK NEIGHBORHOOD
Irvine, CA

Developer: FivePoint Communities
Marketing Director: Jann Rowe

Ad Agency: Strada Advertising

STATEMENT

Primary Objective: Introduce the opportunity of Great Park Neighborhoods to the marketplace through targeted online

buys (e.g. banner in real estate section of local newspaper’s website). Goal: To sustain and strengthen the spirit of the
entire advertising campaign. Delightful, refreshing web banners always tie into the overall campaign, presenting the promise

of new and desirable home choices, freshness and all around good energy.

Special focus on motion and action adds to the sense of fun and dynamism—a welcome departure from conventional
presentations of new home elevations in favor of the human spirit and energy that creates real community.

Demonstrating an entirely new choice in Irvine, the banners are also consistent and iconic, generating easy, cross-

platform recognition and continuity that strengthens all advertising.

SILVER AWARDS

SUMMERLIN
WATER VALLEY

Las Vegas, NV
Windsor, CO
Marketing Director: Danielle Bisterfeldt Builder: Water Valley
Ad Agency: Robertson + Partners Marketing Director: Kurt Hinkle

Developer: Summerlin/
Ad Agency: MilesBrand DNA
The Howard Hughes Corporation

THE TOWNES OF RICHVIEW BACKCOUNTRY
Toronto (Etobicoke), ON, Canada Highlands Ranch, CO

Builder: National Homes Builder: Shea Homes
Marketing Director: Deena Pantalone Marketing Director: Cheryl Haflich
Ad Agency: McOuat Partnership
Ad Agency: MilesBrand DNA

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