Page 25 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST DIGITAL MARKETING CAMPAIGN

GOLD AWARD

LONGBRANCH
Toronto (Etobicoke), ON, Canada

Builder: Minto Communities Inc.
Marketing Director: Natascha Peiper

Ad Agency: Montana Steele Strategic Marketing

STATEMENT

The digital marketing campaign for this community featured a strategic email marketing campaign, Search and

Display Network advertising, Facebook Ads, Social Media and a project microsite. MintoLongbranch.com was developed
as an interactive community for users to discover the townhome project, the area and get inspiration and information

that would help them with their home purchase decision. A tailored eblast campaign was use to communicate with key

brokers and sales agents in the Toronto market, as well as registrants to share key launch and event dates, floorplans,
pricing and special incentives. The Search, Display Network and Facebook Advertising campaigns assisted in increasing

web traffic and conversions as well as increasing visibility and market awareness.

SILVER AWARDS

ADVANTECH FLOORING BACKYARD TEST VIDEO MARKETING STEPPING STONE

CAMPAIGN
Parker, CO
Charlotte, NC
Builder: Shea Homes

By: Huber Engineered Woods
Marketing Director: Cheryl Haflich
Marketing Director: Scott Long
Ad Agency: MilesBrand DNA
Ad Agency: Wray Ward, Hanley Wood Media

EAU DU SOLEIL
BACKCOUNTRY Toronto (Etobicoke), ON, Canada

Highlands Ranch, CO Builder: Empire Communities
Builder: Shea Homes Marketing Director: Paul Golini Jr.

Marketing Director: Cheryl Haflich Ad Agency: Montana Steele Strategic Marketing
Ad Agency: MilesBrand DNA

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