Page 26 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST PRINT AD (COLOR OR BLACK & WHITE)

GOLD AWARD

HARBOUR PLAZA
Toronto, ON, Canada

Builder: Menkes Developments
Marketing Director: Mimi Ng

Ad Agency: Montana Steele Strategic Marketing

STATEMENT

Primary Target Market: First time home buyers, 20 – 35 M/F 50:50 The marketing objective of this magazine ad was

to portray the project’s location in downtown Toronto’s highly sought after waterfront, as a place that has every exciting
feature of authentic cosmopolitan living. A graphic was created of the recognizable Toronto city scape with the addition of

supersized items that represent the offerings close by the project. From a ballerina to a baseball to a filmstrip to a funky

shoe – the message reads loud and clear. Everything you love about the city is right here. The ad is eye-catching, clever
and contributed to the complete sell-out of the first building in record time.

SILVER AWARDS

CITY CENTER LONDON BAY HOMES STEPPING STONE

Washington, DC
Naples, FL
Parker, CO
Builder: Hines
Builder: London Bay Homes Builder: Shea Homes
Ad Agency: Fraser Wallace Advertising
Marketing Director: Nicola Weston Marketing Director: Cheryl Haflich

Ad Agency: MilesBrand DNA
Ad Agency: MilesBrand DNA

TEA HOUSE
THE NEW HOME COMPANY -
LIFE. EXPERIENCED. Toronto, ON, Canada “REFLECTION”
Ashburn, VA
Builder: Lanterra Developments Irvine, CA

Marketing Director: Laura Cole
Marketing Director: Marisa DeBrincat Builder: The New Home Company
Ad Agency: Fraser Wallace Advertising and Anne Lambrou
Marketing Director: Megan Eltringham
Developer: Willowsford
Ad Agency: Montana Steele Ad Agency: Paolucci Salling & Martin

Strategic Marketing

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