Page 27 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST PRINT CAMPAIGN - SERIES OF ADS (2 OR MORE)

GOLD AWARD

WATER VALLEY
Windsor, CO

Builder: Water Valley
Marketing Director: Kurt Hinkle

Ad Agency: MilesBrand DNA

STATEMENT

Target Audience: Young families: first and second time buyers interested in a safe, small town environment with good

schools and a strong amenity package located within the community. Marketing Problem: How to reinvigorate and reenergize a
community that shutdown all sales activity during the downturn. Marketing Strategy: Create a multimedia marketing campaign

designed to rebrand the community based on the numerous ways residents are able to recreate with water-based amenities. For

the print component of this campaign, 6 ads were created to demonstrate a full array of water-based activities. With 6 ads to work
with, no ad will run more than 2 times over a 12-month period in any magazine and no ad runs in the same month as any other ad

in any other magazine. Results: The marketing campaign has helped to reignite new home sales and lot sales to builders. 400 of

the remaining 500 lots have been sold to builders. 2014 new home sales are on pace to hit 75 with 2015 projections at 150.

SILVER AWARDS

PAVILION PARK, THE FIRST 325 LEX

GREAT PARK NEIGHBORHOOD New York City, NY
Irvine, CA
Ad Agency: RODE Advertising

Developer: FivePoint Communities
Marketing Director: Jann Rowe
Ad Agency: Strada Advertising

NATIONAL CORPORATE
VERVE Concord, ON, Canada

Calgary, AB, Canada Builder: National Homes
Builder: FRAM + Slokker Marketing Director: Deena Pantalone

Ad Agency: L.A. Inc.
Ad Agency: McOuat Partnership

27