Page 29 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST TV COMMERCIAL (BROADCAST OR YOU TUBE)

GOLD AWARD

LAUNCH TV
SPOT

EYA LIFESTYLE VIDEO
Bethesda, MD

Builder: EYA
Marketing Director: Jennifer McIvor

Ad Agency: Grafik

STATEMENT

Primary Target Market: Young professionals and empty-nesters in the Washington, DC metro area. This beautiful animated

piece highlights the builder’s brand story. The video opens with a simple statement: when it comes to buying a new home, you
have a lot of choices. Illustrating how only the developer can offer you a better way to live, the video follows a character walking

in her neighborhood and how the neighborhood is at the center of the community at large. The illustration style has a hand drawn

charm to it, rendered in warm tones to evoke an approachable, sophisticated, rich and nuanced look and feel. The message is
thoughtful, understated and timeless, just like the builder’s brand. The target market is young professionals and empty-nesters in

the Washington, DC metro area.

SILVER AWARDS

SUMMERLIN
THE KIP DISTRICT: ONE

Las Vegas, NV
Toronto (Etobicoke), ON, Canada
Marketing Director: Danielle Bisterfeldt Builder: Concert Properties
Ad Agency: Robertson + Partners
Marketing Director: Heather Harley
Developer: Summerlin/
YORKVILLE PARK
Ad Agency: 52 Pick-up Inc.
The Howard Hughes Corporation
Toronto, ON, Canada
Builder: Minto Group and North Drive

ENTERTAINING WITH
Marketing Director: Natascha Pieper LONGBRANCH
FAMILY AND FRIENDS Ad Agency: Montana Steele Strategic Toronto (Etobicoke), ON, Canada

Charlotte, NC
Marketing
Builder: Minto Communities Inc.
Builder: Schumacher Homes Marketing Director: Natascha Peiper
Marketing Director: Mary Schumacher
Ad Agency: Montana Steele
Becker, MIRM, CSP, CMP
Strategic Marketing
Ad Agency: Phenomenon
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