Page 30 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST OVERALL ADVERTISING

GOLD AWARD

PAVILION PARK, THE FIRST GREAT PARK NEIGHBORHOOD
Irvine, CA

Developer: FivePoint Communities
Marketing Director: Jann Rowe

Ad Agency: Strada Advertising

STATEMENT

Primary Target Market: Culturally and demographically diverse move-ups. Goal: Effective, broad-based campaign for a multi-faceted

audience. Presenting the promise of something new and better, campaign’s restraint and simplicity strengthens marketing themes of a

distinctive, high-value community. Precise messaging creates an intriguing hint of something special and surprising, something to get people to
question their status quo and have a look at this new place. Information is delivered with genuine courtesy, asking for a moment of your time,

rather than demanding your attention. A pleasant way to start the conversation, this collaborative dynamic invites everyone to feel comfortable
about jumping in. Vibrant, iconic graphics, believable models and straightforward tagline reach multiple cultures, households and ages.

Delivery methods encompass virtually every way we receive and discover information today: print publications; social media; signs; mobile

devices and online. Pandora radio and Hulu video service provided distinctive and affordable alternatives to pricey standard radio ads.

SILVER AWARDS

DESTINY
SKYSTONE

Guatemala
Broomfield, CO
Builder: COBECSA Christian Becker/Alex Becker Builder: Taylor Morrison
Marketing Director: Carlos Muñoz - Grupo 4S Marketing Director: Valerie Varney

Ad Agency: Grupo 4S
Ad Agency: DOMOREGOOD/CSK

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