Page 31 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST OVERALL ADVERTISING

GOLD AWARD

YORKVILLE PARK
Toronto, ON, Canada

Builder: Minto Group and North Drive
Marketing Director: Natascha Pieper

Ad Agency: Montana Steele Strategic Marketing

STATEMENT

Primary Target Market: Young couples, young families, move-up buyers. This project is located in Toronto’s highly sought after

Yorkville district – location of flagship stores, Toronto’s finest restaurants and undoubtedly one of the most popular destinations
in Canada. The overall advertising campaign reflects the avant-garde “Golden Era” branding created for this project with the

goal of establishing a brand that is distinctive and memorable and is separate from other competing projects in the Yorkville

neighbourhood. The campaign includes print ads, mailers, invitations, and a TV commercial and positions the project in the
location and establishes the brand as sophisticated, artistic, young and cool through the use of a golden leaf representing 24 karat

living and a striking hero image. The campaign contributed to the success of the marketing – the project has only been open for a

couple of weeks and already almost 65% of the units have sold.

SILVER AWARDS

VIDA
VOX
THE DOMAIN

San Francisco, CA Toronto, ON, Canada Anaheim, CA
Builder: Oyster Development Builder: Cresford Developments Builder: Brookfield Residential
Marketing Director: Erika Muzzo Marketing Director:
Marketing Director:
Polaris Pacific
Ad Agency:
Mercedes Meserve
Ad Agency: Allis
Montana Steele Strategic Marketing
Ad Agency:
Hayes Martin Associates, Inc.

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