Page 32 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST SPECIAL PROMOTION - LIMITED TIME

MARKETING PROMOTION

GOLD AWARD

PAVILION PARK, THE FIRST GREAT PARK NEIGHBORHOOD – GRAND OPENING
Irvine, CA

Developer: FivePoint Communities
Marketing Director: Jann Rowe

Ad Agency: Strada Advertising
Events: Patrician & Company

STATEMENT

Memorable showcase of the brand vision for consumers, jurisdictions, investors, builders and consultants

• Crafted for specific stakeholders, opportunities to experience the park, information center and model homes encompassed
5-day “Grand Opening Season” that culminated with 22,000 home shoppers.

• Wednesday’s Farm to Fork dinner for guest builders showcased local growers, with on-site cooking and family style service.
• Thursday’s media breakfast segued to a luncheon for city dignitaries, developer’s leadership team and diverse stakeholders.

Investors’ reception/dinner acknowledged those who had contributed so much to bring a complicated project to fruition.

• Friday’s bountiful breakfast thanked 250 consultants, trade partners and city staffers.
• Friday evening, buyers who had reserved a home met the mayor, enjoyed live music, barbecue and ice cream—and a

delightful opportunity to meet their future neighbors.

• Ribbon cutting, model tours and refreshments highlighted the public grand opening weekend.

SILVER AWARDS

ALIANA
PAVILION PARK, THE FIRST GREAT PARK NEIGHBORHOOD

Richmond, TX
- FRIDAY NIGHT HAPPENINGS
Builder: Aliana Development Company Irvine, CA
Marketing Director: Linda Kilgore Developer: FivePoint Communities

Ad Agency: Freed Advertising
Marketing Director: Jann Rowe
Ad Agency: Strada Advertising

CHARLOTTE GRAND OPENING
Events: Patrician & Company
Charlotte, NC
Builder: Schumacher Homes
THE TRIBUTE – REALTOR REWARDS

Marketing Director: Mary Schumacher Becker, MIRM, CSP, The Colony, TX
CMP
By: Matthews Southwest
Ad Agency: Miles BrandDNA
Ad Agency: Anderson-Hanson-Blanton

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