Page 41 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST PRESENTATION CENTER

GOLD AWARD

THE KIP DISTRICT: ONE
Toronto, ON, Canada

Builder: Concert Properties
Marketing Director: Heather Harley

Designer: UNION31

STATEMENT

The marketing objective was to connect first-time purchasers, homebuyers and investors with a new home in this Etobicoke

master-planned community. One of the challenges was to attract commuters and first-time buyers who pass by the sales centre

on their daily walk or drive to the subway. Eye-catching and alluring, the exterior uses a clever mix of colours and illustrations
to beautifully create a sense of intrigue. Inside, the artistic quality continues with fun and youthful illustrations by a New York

Times artist, while the work of a Brooklyn based chalkboard artist—bringing a casual coffee shop flair to the space. Vinyl boards

showcase a floor-to-ceiling, illustrated neighbourhood map and a montage of images. The space is incredibly interactive with a
large television screen that loops the community’s clever lifestyle videos. A thoughtfully designed model suite is also on display,

bringing floorplans to life for prospects. Overall, the space lives up to its tagline: “Urban Style on the Westside.”

SILVER AWARDS

THE ROY
EAU DU SOLEIL MONDE

Halifax, NS, Canada Toronto, ON, Canada Toronto, ON, Canada
Builder: Starfish Properties Builder: Empire Communities Builder: Great Gulf Homes
Marketing Director: Deck Agency Marketing Director: Paul Golini Jr. Marketing Director: Alison O’Neill

Designer: UNION31
Designer: SolutionWorx
Designer: Cecconi Simone

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