Page 42 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST WELCOME CENTER

GOLD AWARD

PAVILION PARK, THE FIRST GREAT

PARK NEIGHBORHOOD
Irvine, CA

Developer: FivePoint Communities
Marketing Director: Jann Rowe

Designer: Chameleon Interiors

STATEMENT

Goal: Unique introduction to the first of 8 neighborhoods in master-planned redevelopment of de-commissioned military base.

While preliminary qualifying happens here, the objective is a welcoming ambience with intriguing discovery points.

• Design skillfully weaves tangible brand elements with unexpected, playful ways to explore this new place.

• Air base salvage, agricultural tributes and contemporary aesthetics enhance subtle orchestration of the practical and
experiential.

• Working greenhouse and terrace fitted for outdoor enjoyment showcase a distinctive lifestyle. Visitors discover a succulent
wall, the hospitable, well-crafted kids’ corner, twig sculptures, crystal drops, upholstered chairs of railroad ties, an interior

tree and other delights.

• Black metalwork, natural woods and galvanized steel weave an intriguing backdrop, enlivened by textural interplay and

logo’s vivid orange.

• Entry sign, Beacon wall and touch screen tables provide project information, wrapped in a design that encourages leisurely

absorption of this nature-and history-based brand.

Market acceptance: since sales grand opening 10-13, 635 of 726 homes sold (87%), and 3 of 10 projects are sold out.

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