Page 46 - The Nationals 2015 Winners Book

THE NATIONALS2015
SM

BEST SIGNAGE

GOLD AWARD

STATEMENT

Goal: Sign program that supports marketing concepts focused on fresh,

invitational ways to present a new master-planned community

• Touring bike and bright orange highlight approach and arrival

points, village identification and welcome pavilion. Consistent
color codes help visitors quickly find what they seek among 10

new home collections. Street light banners replace traditional
poles, adding a festival touch to model ID.

• Stone, metal, wood and enamel support an artful mix of classic
and modern sign styles, strengthened by deeply saturated base

colors.

• While directionals for drivers are clear and well located, sign

program’s larger focus is on a slower pace, with pedestrian and

bike-friendly signs offering unique and organic character.

• Playful messages appear at seemingly random points for

walkways, bike paths and amenity areas, adding amusement
to the experience and emphasizing that this is a place to enjoy

yourself.
PAVILION PARK, THE FIRST GREAT

PARK NEIGHBORHOOD
Irvine, CA

Developer: FivePoint Communities
Marketing Director: Jann Rowe

Designer: RSM Design / Outdoor
Dimensions

SILVER AWARDS

THE KIP DISTRICT: ONE VIDA

Toronto, ON, Canada San Francisco, CA
Builder: Concert Properties Builder: Oyster Development
Marketing Director: Heather Harley Marketing Director: Polaris Pacific

Designer: UNION31
Designer: Marketshare

SKYSTONE WINDSONG RANCH
Broomfield, CO
Prosper, TX
Builder: Taylor Morrison Builder: Terra Verde Group

Marketing Director: Valerie Varney Designer: Anderson-Hanson-Blanton
Designer: Arrow Graphics
Signage: Identitec

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