Page 17 - The Nationals - 2017 Gold WInners

SALES TEAM OF THE YEAR

GOLD AWARD—SALES

Our in-house sales team is required to do much more than most on-site agents.
Responsible for covering nine communities across the Triangle ranging from $300s

to $1.5M, they must be able to cross-sell, be detailed, flexible, tech-savvy and work

remotely. Together with their Project Managers, they determine specifications and

budgets for inventory and pre-sale homes. We do not operate from base prices,

rather price each home on its own merit. Having a more discerning buyer, our
average price point is $500,000, and the ability to customize our plans make the

buying process lengthier and more challenging. It is imperative that we soften the

process for our buyers, guiding them without overwhelming them but still securing

a commitment. With complex, custom presales it is not possible to close on the
first visit, but instead we look for small wins along the way such as lot-reservations,

design-contracts or appointments with our in-house architect or design consultants.
Homes by Dickerson Sales Team
Though they have the same operating hours (Monday through Saturday from 10am to
Peter Winkler, Whitney White, Diandra Buckheit,
6pm and Sundays 12noon to 6pm), each of our sales agents have different working
Sydney Smith, Susan Ferdon
Homes by Dickerson
environments. While they all cross-sell our 9 communities across The Triangle, they

Raleigh, NC
are individually responsible for their focus communities. Peter and Whitney co-sell

Briar Chapel, a master-planned community in Chapel Hill with homes from the $300s
to $700s, and work out of two different model homes. One is lightly staged while

the other one is a fully-decorated model home. Sydney and Susan also co-sell in

a master-planned community, this one named Wendell Falls located in Wendell,

NC with their homes in the $300-$450 price range. They have two fully decorated
model homes to sell out of and also spend time selling from their move-in ready

custom designs. Diandra travels to our other communities, which are developed and

built exclusively by Homes By Dickerson. These estate-style custom designs start

in the $600s and can go well into the million-dollar price tag. She works wherever
is convenient at the time whether it is from our home office in Raleigh, one of our

moving model homes (a lightly staged spec home in one of the communities) or

even from her car. She is able to make herself available to her clients and travel the

different neighborhoods in her territory.

70 Columbus
IN2ITION REALTY:
Edwin Blanco, Kathy Porpiglia, David Wrenn, THE 6IXTH Sales Team
Joseph Runfola, Jr., Andy Tungka & Morgan Horner
IN2ITION Realty
The Marketing Directors - Adrienne Albert
Oakville, ON, Canada
Jersey City, NJ

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