Page 24 - The Nationals - 2017 Gold WInners

BEST GRAPHIC CONTINUITY

Target Audience:

Adults 25 – 44, 55% female

Marketing Objective:

This former Community of the Year experienced a slow down during the

downturn and was recently sold to a new ownership group. The objective was to

raise awareness for the community through the use of a comprehensive multi-

media re-launch campaign to create momentum and increase sales volume.

Strategy:

Located in Aurora, Colorado, this community offers the number one school

district in the state, has great access to highways, employment centers,

shopping and other amenities, but the physical location is not highly visible. It’s

Southshore
a destination community. The key differentiator for this community is its close
Aurora, CO
proximity to a large reservoir, something very unusual for Colorado where large

By: RainTree Investment Corporation bodies of water are uncommon.

Marketing Director: Ramey Becker The strategy is to claim the reservoir as a community amenity through the use of
Ad Agency: Milesbrand
the tagline: “Life at the Lake.”

PLAY VIDEO
Results:

One builder is currently active with four collections. This builder is on target to

produce 69 sales in 2016. Three new builders have committed to build in the
community and will have decorated models in early 2017.

The Pacific
San Francisco, CA
Wallis Ranch
Dublin, CA
By: Trumark Urban
By: Trumark Communities
Marketing Director: Mark Higgins /
Tabatha Petersen
Marketing Director: Mark Higgins
Ad Agency: Gunn | Jerkens Marketing Communications
Ad Agency: Allis Branding

Stellar
Foro
Peru
Costa Rica
By: Edifica
By: H-Solis
Marketing Director: Carlos Muñoz
Marketing Director: Alfonso Chaves
Ad Agency: Grupo 4S
Ad Agency: Grupo 4S

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