Page 25 - The Nationals - 2017 Gold WInners

BEST BROCHURE—BUILDER

The Company has completely rebranded itself with all of its marketing elements

– from website to signage – consistently communicating its key consumer value

proposition which we define as: Trailblazing, inspired home design and unrivaled

personalization.

Challenge: How to tell the Company story in a single, compelling piece that will

reflect our brand tenets and design-forward imagery, yet still be relevant and
flexible enough to be used with each buyer.

Solution: The (Company) Home to Inspiration Book. It features:

• Thoughtfully crafted copy, rich, impactful visuals, carefully curated layout and

high-quality stock that exudes the luxuriousness of the brand.

• A wrap-around cover that sets the stage with a full page visual from our
award-winning “Keyhole” campaign. It is produced with a double-hit, soft-

Ashton Woods Corporate Brochure
touch coating combined with a high-intensity gloss spot treatment to instantly
Roswell, GA
establish the caliber of the piece and that of our newly rebranded Company.
Marketing Director: Carrie Schonberg (VP)/
• A diagonal page layout design system which mirrors the angles of our new
Michael Ianzito (DIR)
logo. Each page features crisp, concise copy and displays rich, contrasting
Ad Agency: Anomaly
visuals of inspirational imagery matched with shots of the interior designs they

inspired.

• This inspirational piece is also functional: Its content covers areas that were

previously printed in separate flyers and brochures, which would have added
clutter to our new, streamlined sales offices. Its roomy pocket allows our SCs

to customize the piece with community selling materials. And, at under $2 per

unit, it’s a steal.

Results: Customers – and our sales teams – love it. It is currently on its third

printing. “We can’t keep it in stock. They (our customers) want to take home

multiples to share with friends.” – Sales Consultant, Atlanta Division

Custom Homebuilding Guidebook
As-Built Brochure

Canton, Ohio
Ravenna, Ohio

By: Schumacher Homes
By: Schumacher Homes
Marketing Director: Mary Schumacher Becker
Marketing Director: Mary Schumacher Becker

25