Page 26 - The Nationals - 2017 Gold WInners

BEST BROCHURE—COMMUNITY

Selling real estate to the high-net-worth market takes more than a pretty box in

a prime location. It takes a compelling story. That’s just what this private Aspen

Mountain enclave of 14 luxury townhomes was missing. And why the developer

and listing agent hired our team to jump-start a sluggish pre-sales rollout. Our
mission: create a high-end brochure package and brand story worthy of $8

million-plus price points. Our challenge: convince the target audience to pay as

much for a high-density townhome as they would for a large estate with land. All

before residences were built.

We told the story of the historic Lift One chairlift (next door) that launched the

Aspen legend in 1946 as a chance to own a piece of history. Limited at that. The
lock-and-leave lifestyle as freedom from a big Aspen home. And the architecture

as the future of contemporary mountain living. New computer-generated

renderings offer a sophisticated perspective on the Poss architecture. New
One Aspen
Aspen, CO
photography captures the best of town and country. Modern design mimics the

By: Bald Mountain Development, LLC minimalistic architecture. Individual floorplan inserts present each townhome
as a one-of-a-kind address—selling scarcity. The result? A successful sellout of
Ad Agency: InterCommunications, Inc.
Phase 1 (Residences 1-5).

Mason
Playa Vista, CA
Zyanya

By: Brookfield Residential Chamela, Jalisco MEXICO

Marketing Director: Alison Girard By: Impulsora de Chamela, S.A. de C.V.
Ad Agency: Gunn|Jerkens Ad Agency: Intercommunications

Marketing Communications
Avalon Caledonia,

Easton Park
Ontario, Canada

Austin, TX
By: Empire Communities
By: Brookfield Residential Marketing Director: Sue MacKay

Marketing Director: Tammy Schneider Ad Agency: BAM (Builder Advertising & Marketing Inc.)

Ad Agency: Lewis and Partners

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