Page 36 - The Nationals - 2017 Gold WInners

BEST PRINT CAMPAIGN—SERIES OF ADS

SQ

Toronto, ON Canada

By: Tridel
Ad Agency: The Brand Factory

PLAY VIDEO

Target: Young, hip, fashion-forward professionals

To help promote the second phase of SQ’s master planned community SQ2, we created an evocative lifestyle-focused series of ads that not

only highlighted the area, but created a sense of intrigue and interest for a young and hip demographic.

The ads didn’t just explain the area – it told its story in a series of short but playful print ads celebrating the fact that, day or night, Queen
West is a major destination in the city. Just ask VOGUE, the authority on all things fashion and culture, who ranked the area second coolest in

THE WORLD.

The ads ran in a variety of weekly and monthly publications, helping sell over 60% of SQ2 in under two months.

Southshore
Vista Crossing

Aurora, CO
Crossfield, AB Canada
By: RainTree Investment Corporation By: Dream

Marketing Director: Ramey Becker Marketing Director: Michael Tandara

Ad Agency: Milesbrand
Ad Agency: Montana Steele Strategic Marketing

BackCountry
Kissing Tree
Highlands Ranch, CO
San Marcos, TX

By: Shea Homes By: Brookfield Residential

Marketing Director: Cheryl Haflich Marketing Director: Tammy Schneider
Ad Agency: Milesbrand
Ad Agency: L&P Marketing

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