Page 38 - The Nationals - 2017 Gold WInners

BEST TV COMMERCIAL – DUAL GOLDS

Goal:

As an interior design and merchandising firm trying to compete with five other
design firms for a new project, with a new builder to the Denver market, the goal

was to set ourselves a part.

Strategy:

Beyond using our creative design power, we developed a strategy to compliment

a design/lifestyle position by captivating our audience through video platform.
The video aligned itself perfectly with the design by telling a story and speaking

to an “epic adventure” which aligned perfectly with the builders branding and

vision for the project.

The video fused together the builders vision, target market, branding, marketing

sales, and design instantly.
Epic Homes
Denver, CO
Results:

Produced by: TRIO Environments
The firm was awarded the contract, specifically due to our strategy and the
Ad Agency: Allis Branding
creative use of the video platform throughout our presentation. In addition,

PLAY VIDEO
the builder now uses the video throughout their sales center, as well as, on

their website.

Avalon
The Park Club
Caledonia, ON, Canada
Toronto, ON Canada
By: Empire Communities
By: ELAD Canada
Marketing Director: Sue MacKay
Ad Agency: PUREBLINK
Ad Agency: PUREBLINK

38