Page 40 - The Nationals - 2017 Gold WInners

BEST OVERALL ADVERTISING CAMPAIGN

Target Audience:

Adults 25 – 44, 55% female

Marketing Objective:

This former Community of the Year experienced a slow down during the

downturn and was recently sold to a new ownership group. The objective was to

raise awareness for the community through the use of a comprehensive multi-
media re-launch campaign to create momentum and increase sales volume.

Strategy:

Located in Aurora, Colorado, this community offers the number one school
district in the state, has great access to highways, employment centers,

shopping and other amenities, but the physical location is not highly visible. It’s

a destination community. The key differentiator for this community is its close

Southshore
proximity to a large reservoir, something very unusual for Colorado where large
bodies of water are uncommon.
Aurora, CO
By: RainTree Investment Corporation
The strategy is to claim the reservoir as a community amenity through the use of
Marketing Director: Ramey Becker
the tagline: “Life at the Lake.”
Ad Agency: Milesbrand
Results:
PLAY VIDEO
One builder is currently active with four collections. This builder is on target to
produce 69 sales in 2016. Three new builders have committed to build in the

community and will have decorated models in early 2017.

3 Categories for Judging: Best Brochure / Best Radio / Best Internet Marketing

Rodeo Drive
The Pacific
Toronto, ON Canada
San Francisco, CA

By: Lanterra Developments |Cadillac Fairview By: Trumark Urban

Marketing Director: Marisa DeBrincat
Marketing Director: Mark Higgins and Tabatha Petersen
Ad Agency: Montana Steele Strategic Marketing
Ad Agency: Allis Branding

6 Mint
Kissing Tree

San Francisco, CA
San Marcos, TX
By: Veritas Investments, Carlyle Group By: Brookfield Residential

Marketing Director: Lindsay Lessman Marketing Director: Tammy Schneider

Ad Agency: Polaris Pacific, Studio Fabric
Ad Agency: L&P Marketing

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