Page 39 - The Nationals - 2017 Gold WInners

BEST TV COMMERCIAL—DUAL GOLDS

This multifaceted online marketing campaign encompassed a series of

personalized outreach ranging from targeted emails to the brokerage community

and interest list, to international outreach to prospects in Asia, to paid search,

online display ads and retargeting tactics. This downtown LA community
has already distributed a significant volume of hyper-target email campaigns

with open rates in the 25%-35%+ range, well above industry standards.

Each email was designed to appeal to each respective audience, offering

relevant information and clear calls to action. Additionally, the popular Chinese
international real estate portal Juwai.com was enlisted to showcase this

signature development to the 2.6 million monthly visitors, adding significant

Southeast Asian exposure to the program. As strategized, these online tactics

have played a significant role in driving traffic to the website, which is now
approaching 10,000 monthly visitors who spend two minutes on the site, viewing

Ten50
upwards of five pages, and driving over 100 registered leads per month. A critical
Los Angeles, CA
component of the community’s sales momentum is the successful paid search,
By: Trumark Urban
online display and retargeting campaign, which drives 20% or more of the traffic
Marketing Director: Mark Higgins and Tabatha Petersen
Ad Agency: Allis Branding
and leads to the website. These campaigns are intelligently designed, taking into
consideration household incomes, zip codes, behavioral trends and more. Ads are

PLAY VIDEO
regularly served in Gmail inboxes, on Facebook and partnering sites, and more.

Adding to the campaign’s success, an online version of the TEN50 brochure was

developed for Issuu, a popular online reading platform, allowing prospects to
view and share the brochure online and across leading social media platforms.

The Farm Original Song “The Making of”
Colorado Springs, CO
SQ
Toronto, ON Canada
By: La Plata Communities
By: Tridel
Marketing Director: Lindsey Nigon
Ad Agency: Milesbrand
Ad Agency: The Brand Factory

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