Page 41 - The Nationals - 2017 Gold WInners

BEST SPECIAL PROMOTION

A rolling billboard and information center, the Sharestream is a revamped 1972

Airstream. As a portable brand ambassador, it is helping a large, new master

plan establish its identity in a market with multiple and better known new home

communities.

•
Sharestream’s simplicity and versatility serve both structured venues and

pop-up events. As information hub, hospitality center and staffing station,
it is equally at home on-site, or beyond community borders, where it serves

such celebrations as the Solar Decathalon, the Korean Festival and the Orange

County Association of Realtors’ Palooza.

• Creating an inviting outdoor living room, a large awning highlights

Sharestream’s comfortable residential ambience. Inside are dinette, occasional

seating, rear lounge and lively event photos.

Sharestream - Beacon Park at
• Flat screen’s project videos can be viewed from outside. Also highlighting the

Great Park Neighborhoods
exterior is brand messaging, and a hashtag that allows event images to be
Irvine, CA
uploaded and shared on Instagram.
By: FivePoint
• Sharestream epitomizes the creative, playful blend of old and new that
Marketing Director: Jann Rowe
Ad Agency: Strada/Advertising; Echo Media/PR
characterizes the Great Park Neighborhoods, offering an identity element that

PLAY VIDEO
continues to grow its audience.

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Above all, this beloved, all-American icon offers a gleaming, shining presence

that makes you want to come see what’s up.

True Homes Buyer Retention Program
Easton Park
Charlotte, NC
Austin, TX

By: True Homes By: Brookfield Residential

Marketing Director: Chris Ashley Marketing Director: Tammy Schneider
Ad Agency: Milesbrand
Ad Agency: Lewis and Partners

One Franklin
The Inlets Land & See VIP Realtor Event

San Francisco, CA
Bradenton, FL
By: JS Sullivan By: Medallion Signature Home &

Marketing Director: Ashley Camps Neal Signature Homes

Ad Agency: Allis Inc
Ad Agency: Spiro & Associates

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