Page 80 - The Nationals - 2017 Gold WInners

ATTACHED COMMUNITY OF THE YEAR

Known to be the type of inimitable place that invites you to stay for

generations because it would be impossible to do better, Pacific Heights is one

of San Francisco’s most desirable neighborhoods. However, new development

within the tony enclave has traditionally been hindered by a lack of available
real estate and rigorous building restrictions. The singular set of circumstances

that came together to create The Pacific can easily be described as a superior

force or chance occurrence. When, after nearly five decades, the University of

the Pacific opted to move its campus from Pacific Heights to South of Market,
the visionary team at Trumark Urban and Handel Architects embraced the

once-in-a-lifetime opportunity.

With over 250,000 square feet of space to be re-purposed from its previous

incarnation as a less-than-stellar example of Brutalist architecture and the site

of the University of the Pacific campus, The Pacific was approached by Handel
The Pacific
Architects with a single constraint—create impeccable residences worthy of
San Francisco, CA
By: Trumark Urban
their address. Bucking the trend of tearing down an old structure to maximize
the number of units, Handel’s design maintains the façade grid of the original
Marketing Director: Mark Higgins and Tabatha Petersen
building and is characterized by a refusal to compromise generous square
Sales / Marketing Firm: Polaris Pacific
Ad Agency: Allis Branding
footage, soaring ceiling heights, and floor-to-ceiling windows. As a result,

PLAY VIDEO
light, space, and privacy are hallmarks of each of the 66 residences and 10
Row Houses at The Pacific.

Everyone on the team—development, construction, architecture, interiors,

sales, marketing, branding, landscape—knew that they had to reach deep
and push beyond any standards putting both skill and heart in their work.

Never answering ‘no’, always trying to find a way to make it better, more

awe-inspiring. With an unparalleled opportunity, the Pacific team has crushed

expectations changed the way luxury is viewed in San Francisco and breaking
price ceilings with upwards of $3,750 / sq. ft.

Optima Kierland
Scottsdale, AZ

Mason
By: Optima, Inc. Rodeo Drive
Toronto, ON Canada
Playa Vista, CA
Marketing Director: Lindsay Lessman
Ad Agency: Allis Branding
By: Lanterra Developments |
By: Brookfield Residential
Marketing Director: Alison Girard
Cadillac Fairview
Ten50
Marketing Director: Marisa DeBrincat
Ad Agency/Signage: Gunn|Jerkens Downtown Los Angeles, CA
Ad Agency: Montana Steele
Marketing Communications By: Trumark Urban
Architect: KTGY Group, Inc. Strategic Marketing
Marketing Director: Mark Higgins and Architect: Hariri Pontarini Architects
Interiors/Sales Office: Chameleon Design Tabatha Petersen
Interiors/Sales Office: Studio Munge
Landscape: C2 Collaborative Sales / Marketing Firm: Polaris Pacific
Signage: Fusion Sign & Design
Landscape: NAK
Ad Agency: Allis Branding Signage: T1 Signs
Architect: HansonLA

Interior Design: Handel Interiors

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