LEGENDS

2019-06-22T01:54:08-07:00
Gold Winners Announced!

LEGENDS OF RESIDENTIAL MARKETING

Since 1992, The National Sales & Marketing Council has saluted homebuilders and marketing professionals who have stood apart as “legendary” in the field of new-home marketing. They are selected based upon their professionalism, their commitment to our industry and the quality of their marketing contributions.

We invite you to nominate BUILDERS and CONSULTANTS who are worthy of this designation. Please submit your nomination on the Legends Form (download) with a brief description of why the individual is worthy of recognition.

DEADLINE FOR NOMINATIONS: October 5, 2019

SELECTION CRITERIA

The nominee:

  • Must be a member of NAHB
  • Should be a individual of national stature who has had substantial and lasting positive impact on the sales and marketing of new homes
  • Should be a marketing consultant, builder or developer who has significantly influenced the way we market and sell new homes in the industry
  • Should be an individual who will be remembered for his or her impact on the history of marketing and sales systems for homebuilders
  • Must be present to receive the award
  • May only win the award once (including his or her company)

Please feel free to contact me with any questions:
Lisa Parrish, Nationals Administrator • 800-658-2751 • lisa@thenationals.com

PREVIOUS HONOREES: 1992–2019

Kenneth W. Agid – The Marketing Department
Adrienne Albert, MIRM  – The Marketing Directors
S. Robert August – North Star Synergies, Inc.
Al & Jim Baldwin – The Baldwin Company
Doug Bauer – TRI Pointe Homes
William E. Becker, MIRM – The William E. Becker Organization
Barry Berkus, AIA – B3 Architects Planners
William R. Bone – Sunrise Colony Company
Andrew Brethour – PMA Brethour Group
Larry Cannarelli – American West Homes
Bill Conner – Conner Development
Arthur C. Danielian, FAIA – Danielian Associates Architecture + Planning
William (Bill) Davidson – Davidson Communities
Mary Dewalt, IRM Fellow, MIRM, CMP – Mary Dewalt Design Group
Philip Dion- Del Webb Corp.
Ralph Drees – Drees Homes
Richard Elkman, MIRM – Group Two Advertising
Timothy Eller – Centex Homes
Sanford Goodkin, MIRM – Goodkin & Associates
Lester Goodman, MIRM – Prudential New Homes
Charles (“Chuck”) Graham, MIRM, IRM Fellow –  Newton Graham Consultants
Alan Green – The Green Company
Andrew Greenman, MIRM – Greenman Group
Keith Johnson & Peter Ochs – Fieldstone Company
Kevork Hovnanian – K. Hovnanian Companies
Bruce Karatz – Kaufman & Broad Homes
Randall Lewis – Lewis Homes
Daniel R. Levitan, MIRM – Levitan & Associates
Hal & Jim Lynch – RecreActions Group of Companies
General William Lyon – Wm. Lyon Homes
John Martin – MMDC, Inc.
Ian McCarthy – Beazer Homes
David Miles – Milesbrand
Ira Norris – Inco Homes
Jorge Perez – The Related Group
William Pulte – Pulte Homes
Thomas Richey, MIRM – Richey Resources
Van Rose Jr. – Rose & Womble Realty
Arthur Rutenberg – Rutenberg Homes
William Ryan Jr. – Ironhart Communities
Gary Ryness – The Ryness Company
John Schleimer, MIRM – Market Perspectives
Bob Schultz – New Home Specialists
Bert Selva – Shea Homes
William R. Smolkin, MIRM – Hebert/Smolkin Associates
Dave Stone, MIRM – The Stone Institute
Robert Strudler – US Home Corporation
Robert & Bruce Toll – Toll Brothers
W. Lawrence Webb – John Laing Homes
David Weekley, MIRM – David Weekley Homes
John Weiland,  MIRM – John Wieland Homes
Jack Willome – Ray Ellison Home

LEGENDS2019-06-22T01:54:08-07:00

GIA CATEGORIES

2023-09-22T13:08:27-07:00
Gold Winners Announced!

GLOBAL INNOVATION AWARDS (GIA)

Click on each category item below to view the entry requirements. 

Entry Requirements:

  • Complete GIA Home Project Form (download)
  • Up to 12 images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Home of the Year Eligibility Requirements:

  • This home must have been completed outside of the domestic United States between Jan. 1, 2018 and Oct. 7, 2023.
  • Previously entered winning projects are not eligible to submit again for the same category.

Judging Criteria:

  • Level Playing Field. Judges will always take into consideration the level of commitment that can be afforded by each applicant – so that smaller or poorer areas have just as much chance of success as bigger or richer ones. Ex. Uganda versus Paris.
  • International Product. The project MUST have been completed outside of the domestic United States
  • Local Culture. Does this home show evidence of making a distinct contribution to the local culture?
  • Age of project. This home must have been completed outside of the domestic United States between Jan. 1, 2018 and Oct. 7, 2023. Projects older than 5 years will not be considered. (No On the Board Projects Accepted).
  • Innovation. Does the home have products and/or services which are new (or
    significantly changed) make a positive difference for the home building industry?
  • Functionality. Does the home have products and/or services easy to use or apply for
    builders and/or consumers?
  • Does the home have products and/or services which are new (or significantly changed) make a positive difference for the home building industry?
  • Does the home have products and/or services easy to use or apply for builders and/or consumers?
  • Building Challenge(s) Solutions. Does the home have innovative techniques and technology to solve building challenge(s)?
  • Sustainability, health and wellness. Does the home have protocols for sustainability, health and wellness?
  • Unique Marketing Approach. Does the home have products and/or services that have
  • been successfully marketed in a unique way?
  • Lessons learned. Have the lessons learned through this home building process brought
  • about a positive change for the global home building market?

Membership:

  • Global membership is not required.

Home Type Definitions:
Home types include single-family detached and attached homes, as well as manufactured homes on fee simple or leased lots. Detached refers to a home that is free of any shared walls and stands alone. Attached refers to a home that shares a common party wall often on both sides of the property. Square Footage is defined as all living space as measured to the interior face of the exterior walls and does not include garages, unfinished basements, attics, covered patios and porches. Universal Design refers to designs and features that make housing usable by persons with a broad range of needs. It is inclusionary design that applies to spaces, features, and products to maximize the number of people who can function independently in an environment.

Sustainability, Health and Wellness Elements:
Use the image/photograph upload area to demonstrate these specific features. Professional photography is not required. Images could include, but are not limited to, air quality, water quality, lighting, thermal, acoustics, biophilic elements.

Entry Requirements:

  • Complete GIA Building Materials Form (download)
  • Up to 12 images that represent entry (to be used in awards show, website, PR)

BM & CC Eligibility Requirements

  • Global Product: Is this a Builder Material, Construction Component, Exterior product, Interior Product, Technology solutions, Mechanicals, Appliances, Home Furnishings developed by professional designers, architects, product development companies, product manufacturers and/or other business in this industry worldwide?
  • Global companies: (companies outside of the U.S.) that offer products or services from developers, builders, subcontractors, remodelers and lenders to global consumers.
  • Photography Requirements for All Categories: It is highly recommended that for all categories that are not strictly interior architecture or design, marketing or individual that sufficient exterior photography be submitted to demonstrate the design characteristics of the home, residential building or community. Entries without sufficient exterior photography, if applicable, may be removed from consideration.
  • Innovation: Product and/or service is new (never been offered) or significantly changed (would deem a game-changer in its product class).
  • Functionality and Ease of Application: Product and/or service is easy to use, a go-to for builder and/or consumers.
  • Good Design/Aesthetic Qualities: Product has clean lines and is attractive for its purpose.
  • Realized Efficiency: Product and/or service will help the builder solve a specific issue, add to their bottom line, and/or solve a specific problem for the consumer.
  • Product Timing: Was this product brought to market in the last five years? Requirement to be finished. Product should have brought to market in the last five years (2017-2022).

BM&CC Judging Criteria

  • Level Playing Field. Judges will always take into consideration the level of commitment that can be afforded by each applicant – so that smaller or poorer areas have just as much chance of success as bigger or richer ones. Ex. Uganda versus Paris.
  • Global companies. (companies outside of the U.S.) Does this company offer products or services from professional designers, architects, product development companies, product manufacturers and/or other business in this industry worldwide?
  • Global Product. Is this a Building material, Construction Component, Exterior product, Interior Product, Technology solution, Mechanical, Appliance, Home Furnishing, etc.?
  • If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released. (Must be released to market).
  • Does the home have products and/or services easy to use or apply for builders and/or consumers?
  • Good Design/Aesthetic Qualities. Product has clean lines and is attractive for its purpose.
  • Realized Efficiency. Product and/or service will help the builder solve a specific issue, add to their bottom line, and/or solve a specific problem for the consumer.
  • Unique Marketing Approach. Does the home have products and/or services that have been successfully marketed in a unique way?
  • Lessons learned. Have the lessons learned through this home building process brought about a positive change for the global home building market?

Entry Requirements:

  • Complete GIA Global Research Form (download)
  • Up to 12 images that represent entry (to be used in awards show, website, PR)

Research and Global Exchange Award Eligibility Requirements

  • Eligibility: Open to Domestic and International influencers.
  • Eligibility: Ability to self-nominate.

RESEARCH AND GLOBAL EXCHANGE AWARD APPLICATION INSTRUCTIONS

  • Essay: In 500 words or less, describe how this person in the housing and community development field has made an outstanding contribution toward international understanding and exchange of international experience. Each nominee must have direct affiliation with the housing and community development field and have made an outstanding contribution to international understanding in housing and community development.
  • Accomplishments: In bullet-list form, a brief summary of up to ten (10) of the chief accomplishments of the nominee.
  • Required Supporting Materials: Letters or recommendation (if self-nominating).
  • Optional Supporting Materials: A collection of supporting files and web addresses that support your entry and provide more background information to the judges. These might be customer testimonials, press clippings, work samples, photographs, video clips (five minutes or less), etc.

RESEARCH AND GLOBAL EXCHANGE AWARD JUDGING CRITERIA

  • Purpose. Did this person further the work of the Global Opportunities Board by recognizing a person in the housing and community development field who has made an outstanding contribution toward international understanding and exchange of international experience.
  • Each nominee must have direct affiliation with the housing and community development field and have made an outstanding contribution to international understanding in housing and community development.
  • Open to Domestic and International influencers.

Entry Requirements:

  • Complete GIA Special Purpose Form (download)
  • Up to 12 images that represent entry (to be used in awards show, website, PR)

Special Purpose Project Eligibility Requirements

  • Special Purpose Project: This is a project with a unique physical design, special construction materials, or a layout that particularly adapts its utility to the use for which it was built? The land may be located in rural, suburban, or urban areas and may have the potential to be developed for commercial, industrial, agricultural, or special use. Although most building can be converted to other uses, the conversion of a special purpose project generally involves extra expense and design expertise. Such conversion may not be economically feasible or practical in many situations depending on a building’s design and special construction features. Special Purpose Projects include:
    • HOUSES OF WORSHIP
    • THEATERS
    • GREENHOUSES
    • SCHOOLS
    • RAIL & TRANSPORTATION FACILITIES
    • SPORTS ARENAS
  • Eligibility Requirements: This project must have been completed outside of the domestic United States between Jan. 1, 2018 and Oct. 7, 2023. Previously entered winning projects are not eligible to submit again for the same category. Previously entered non-winning projects may enter again if they meet the criteria for the current year’s program.

SPECIAL PURPOSE PROJECT JUDGING CRITERIA

  • Level Playing Field. Judges will always take into consideration the level of commitment that can be afforded by each applicant – so that smaller or poorer areas have just as much chance of success as bigger or richer ones. Ex. Uganda versus Paris.
  • Has the goal and/or purpose for the special purpose property, its relationship to its surroundings and local culture, any products that made a positive difference for the home building industry, innovative techniques and technology that solve building challenge(s), any protocols for sustainability, health and wellness, unique marketing of key features and amenities, evidence of success, etc.
  • International Project. Was this project completed outside of the domestic United States?
  • Age of project. This home must have been completed outside of the domestic United States between Jan. 1, 2017 and Oct. 7, 2023. Projects older than five years will not be considered. (No On the Board Projects Accepted).

Entry Requirements:

  • Complete GIA Land Planning Form (download)
  • Up to 12 images that represent entry (to be used in awards show, website, PR)

Land Planning Eligibility Requirements

  • Introduction: NAHB Global Innovation Land Planning Award is open to residential and commercial property professionals from around the globe. The goal of planning is to maximize the health, safety, and economic well-being of all people living in our societies, how we can attract and retain thriving businesses, where we want to live, and opportunities for recreation. Planning helps create local societies of lasting value. While architects often focus on a single building, a planner’s job is to work with residents and elected officials to guide the layout of an entire district or region. Planners take a broad view and look at how the pieces of a locality — buildings, roads, and parks — fit together like pieces of a puzzle. Planners then make recommendations on how the local environment should proceed. One of the greatest challenges for planners is to imagine what can and should happen to a local environment: how it should grow and change, and what it should offer residents 10, 15, or even 20 years into the future. This award celebrates the highest level of achievement by companies operating in all sectors of the property and real estate industry who demonstrate excellence in residential and mixed- use land development. These projects promote excellence in planning and design. Projects include residential, office, commercial, and institutional developments that exemplify good site design, such as building placement, project context, parking and circulation, pedestrian amenities, landscaping, and sustainable design practices.
  • Eligibility Requirements: This project must have been completed outside of the domestic United States between Jan. 1, 2009 and Oct. 7, 2023. Previously entered winning projects are not eligible to submit again for the same category. Previously entered non-winning projects may enter again if they meet the criteria for the current year’s program. All projects may be located in rural, suburban, or urban areas and may have the potential to be developed for residential, commercial, industrial, agricultural or special-purpose use.

Land Planning Judging Criteria

  • Level Playing Field. Judges will always take into consideration the level of commitment that can be afforded by each applicant – so that smaller or poorer areas have just as much chance of success as bigger or richer ones. Ex. Uganda versus Paris.
  • Has this individual, organization or government addressed a commercial challenge?
  • Has the goal and/or purpose for the land planning, its relationship to its surroundings and local culture, any products that made a positive difference for the home building industry, innovative techniques and technology that solve building challenge(s), any protocols for sustainability, health and wellness, unique marketing of key features and amenities, evidence of success, etc.
  • International Project. Was this project completed outside of the domestic United States?
  • Building Phase. Has the project been completed or in progress? Those in design stage will not be considered.
  • Age of project. This project must have been completed outside of the domestic United States between Jan. 1, 2007 and Oct. 7, 2022. Projects older than 15 years will not be considered.
GIA CATEGORIES2023-09-22T13:08:27-07:00

55+ CATEGORIES

2023-09-22T13:09:31-07:00
Gold Winners Announced!

THE BEST OF 55+ HOUSING AWARDS

Eligibility Requirements for All Categories

The project or home(s) must have been completed or first model opened between January 1, 2021, and August 31, 2023. Communities or project phases for larger communities must have at least 50% of the building units and 50% of the infrastructure completed by August 31, 2023. The same project may be entered for awards in multiple categories.

Gold winning projects previously entered are not eligible to submit again for the same category. Silver winning projects may enter again if they meet the criteria for the current year’s program. Websites and online links must be active and functional at the time of submission. Any home owned or occupied by a staff member of NAHB shall be disqualified. Should the need arise, the judges reserve the right to subdivide or reassign any category or create a new category as appropriate to provide adequate competition.

Click on each category item below to view the entry requirements. 

55+ COMMUNITY DESIGN
Use the Team/Project Form for these categories (download)

Independent living communities are commonly apartments, which may be rental, entrance fee, for-sale, cooperatives or mix of types. Some communities may also offer cottages, condominiums, and single-family homes. Residents do not require assistance with daily activities or 24/7 skilled nursing but may benefit from convenient services, senior-friendly surroundings, and increased social opportunities.

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Communities may be in a standalone building or part of a larger community as a part of a continuum-of-care. These communities provide services such as meals, housekeeping, wellness amenities, health care or supportive services and/or 24-hour staffing and are typically licensed through the state.

Assisted Living Communities provide assistance with daily living and health care services for residents and/or residents with special needs.
Memory Care refers to provisions of special care to address Alzheimer’s or other forms of dementia.

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

55+ SINGLE-FAMILY (Detached Home or Attached Home)
Use the Team/Project Form for these categories (download)

Home types include single-family detached as well as manufactured homes on fee simple or leased lots.

Detached refers to a home that is free of any shared walls and stands alone.
Square footage is defined as all living spaces as measured to the interior face of the exterior walls and does not include garages, unfinished basements, attics, covered patios and porches.

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Home types include attached homes, as well as manufactured homes on fee simple or leased lots.

Attached means that a home shares a common party wall often on both sides of the property.
Square footage is defined as all living spaces as measured to the interior face of the exterior walls and does not include garages, unfinished basements, attics, covered patios and porches.

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

55+ SPECIAL PROGRAM OR DESIGN
Use the Team/Project Form for these categories (download)

The community amenity category applies to a single amenity built for the use of residents, or events organized to engage the residents. Indoor or outdoor amenity would qualify, a community Health and Wellness Feature and Clubhouses. Includes community centers, recreation centers, clubhouses, wellness/fitness centers, educational centers, and amenity or activity centers for any type of 55+ lifestyle community, a feature that contributes to the resident’s overall health and wellness. Examples could include air and water purification, biophilic design farm to table feature or unique exercise and fitness amenity. Other suggestions could be acafé, theatre, package lockers, garden area, library nook, barbeque and grill areas, terraces, fire pit and outdoor lounge areas, water features, community or neighborhood parks, dog parks, court games, miniature putting courses and children’s play areas. Entry will be judged on function, use of space, creativity and design.

Entry Requirements:
Complete Team/Project Form
(6) to (8) images that represent entry

55+ INTERIOR DESIGN (Interior Merchandising)
Use the Team/Project Form for these categories (download)

Interior Merchandising is the interior design of a model home and/or common area using color, textures, furnishing and accessories as it relates to their target market and how it complements the interior unit’s space.

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

55+ MARKETING (Integrated Marketing Strategy or Campaign, Print, Digital)
Use the Team/Project Form for Category 70 and 71 (download)

The Marketing categories are reserved for marketing and sales activities that pertain to age-qualified or age- preferred communities catering to the 55+ Consumer or Lifestyle. Websites must be live at the time of application submission.

This category includes a specific marketing effort that integrates online and offline marketing elements to attract potential 55+ residents.

Entry will be judged on creativity, design and success of materials developed to gain product interest. Includes all collateral and online platforms, print/electronic media and billboards.

Entry Requirements:

  • Complete Team/Project Form
  • Up to (6) images of promotion (photos of events are suggested)
  • Up to (6) images of ads that represent the campaign, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov or QuickTime) file

Includes all elements of print marketing. Includes single direct-mail piece or a direct- mail series. Examples might include letters, self- mailers or mailed sales promotions intended for 55+ consumers. A printed brochure of any length or composition that is intended to attract potential 55+ residents. A single black-and-white or color advertisement created to promote 55+ lifestyle and housing of any type to potential residents. Includes flyers and inserts.

Entry will be judged on concept, creativity, copy, layout and overall design, execution and continuity.

Entry Requirements:

  • Complete Team/Project Form
  • (1) image of each ad submitted

This category includes promoting a specific, web-driven marketing strategy using new marketing channels and methodologies to 55+ potential residents. Creative use of marketing elements may include a website for a 55+ individual project, 55+ residential community or 55+ company, online advertising, banners, landing pages, videos, e- newsletters, blogs and social networking campaigns.

Entry will be judged on creativity, user experience and overall design, continuity and effectiveness. Includes banners/rich media, eblasts, microsites, landing pages and online PR.

Entry Requirements:

  • Complete Digital Marketing Form (download)
  • No Team/Project Form is required for this category
  • Include at least two executions of campaign
  • Up to (6) images that represent entry (to be used in awards show, website, PR)
  • Link(s) to actual campaign highly encouraged.

55+ LIFESTYLE

Nominee must be an onsite lifestyle director employed by a builder, developer or associate. Director has achieved success through implementing programs and events advancing the lifestyle pillars for the current residents and community. Judging for Lifestyle Director will evaluate an individual’s performance and advances the lifestyle for the current residents and community. Nominee must be a NAHB 55+ Housing Industry Council Member.

Entry Requirements:

  • Complete Lifestyle Director Form (download)
  • Submit image of candidate
55+ CATEGORIES2023-09-22T13:09:31-07:00

THE NATIONALS CATEGORIES

2023-09-22T13:34:33-07:00
Gold Winners Announced!

THE NATIONALS

Click on each category item below to view the entry requirements. 

NAHB HONOR AWARDS

Purpose of Award:

This award recognizes and honors the outstanding achievements and work done by a Sales & Marketing Leader whose efforts bring a positive and significant impact to the residential construction industry.

Description: 

The NAHB Sales & Marketing Professional of the Year award is presented by The National Sales and Marketing Council. It is the highest level of recognition presented by NAHB that recognizes a professional for accomplishments in the building industry and/or throughout the NAHB Federation.

Judging Considerations:

  • Contribution to home building
  • Impact to the residential construction industry
  • Building industry involvement

Who Can Submit Nominations?

This award is open to any NAHB professional who has made a significant impact to the residential construction community through sales and marketing.

Judge/Evaluators:

Applications to be anonymously reviewed by members of NAHB National Sales & Marketing Council in collaboration with The NationalsSM.

Presentation:

The NAHB Sales & Marketing Professional of the Year award will be presented during the Nationals GalaSM held in conjunction with the International Builders’ Show.

Entry Requirements:

  • Complete Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Form (click here)
  • Submit image of candidate

Purpose of Award:

The NAHB Woman of the Year award recognizes and honors outstanding achievements and work done by a woman whose efforts bring a positive and significant impact to the residential construction industry.

Description:

The NAHB Woman of the Year award is presented in collaboration with the NAHB Professional Women in Building Council. It is the residential construction industry’s premier award recognizing a woman for her exceptional achievement(s) — and/or extraordinary contributions advocating for the advancement of women — in the building industry and/or throughout the NAHB Federation. This respected individual demonstrates good business acumen, serves as a role model for excellence in leadership and embodies purpose and vision.

Application Elements:

Section 1

Applicant’s Contact Information (Nominator/Person completing form)

Section 2

Nominee Contact Information (May self-nominate)

Section 3

Nomination Details:

  1. What significant contributions have you or the nominee made to the home building industry that merit receiving this award? (750 words)
  2. Explain your contributions or the nominee’s contributions in creating opportunities specifically for women in the building industry. (750 words)
  3. Describe how you or the nominee has demonstrated a commitment to advancing the home building industry through industry-related positions and/or activities. (750 words)

Judging Considerations:

  • Contribution to home building and women in the industry
  • Impact to the residential construction industry
  • Building industry involvement

Who Can Submit Nominations?

This award is open to any woman who has made a significant impact to the residential construction community.

Judge/Evaluators:

Applications to be anonymously reviewed by members of NAHB PWB Council in collaborating with The NationalsSM.

Presentation:

The NAHB Woman of the Year award will be presented during the Nationals GalaSM held in conjunction with the International Builders’ Show.

Entry Requirements:

  • Complete Form (click here)
  • Submit image of candidate

PROFESSIONAL ACHIEVEMENT AWARDS

Candidate must have no more than 24 months of experience in new-home sales or leasing. Demonstrates considerable judgment, initiative, and motivation to manage the sales performance and activities of new-home communities.

Entry Requirements:

  • Complete Sales Awards Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Sales Awards Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Sales Awards Form (download)
  • Submit image of candidates

Entry Requirements:

  • Complete Online Sales Awards Form (download)
  • Submit image of candidates

Entry Requirements:

  • Complete Online Sales Awards Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Online Sales Awards Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Sales Manager Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Marketing Professional Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Lifestyle Director Form (download)
  • Submit image of candidate

COUNCIL HONOR AWARDS

Awards will be presented based upon membership size (membership of 1 – 25, 26-50, 51-75, 76+).

Note: These categories are based upon the size of the Sales and Marketing Councils nationally, and not based on NAHB’s HBA size categories.

Entry Requirements:

Only Sales and Marketing councils that are affiliated with NAHB National Sales and Marketing Council and with a NAHB-affiliated Home Builders’ Association are eligible to participate.

Affiliated organizations must be in full compliance with all NAHB bylaws, and individuals must be members in good standing with their dues fully paid.

Net growth will be determined based on the local council’s highest number of members during the year (their “base” number) compared to their total number of active members on Oct. 31. (Both values will be determined using the WMS membership reports by the NAHB National Sales and Marketing Council Staff.)

  • Complete SMC Entry Form ONLY (download)

BRANDING/MARKETING CATEGORIES:
Use the Team/Project Form for these categories (download)

Entry will be judged on graphics, concept, overall design, readability and execution.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that demonstrate logo usage
  • Submit all images in JPEG format only

Entry will be judged on graphics, concept, overall design, readability and execution.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that demonstrate graphic continuity of marketing materials
  • Submit all images in JPEG format only

Entry will be judged on concept, creativity, copy, layout, overall design and readability.

Entry Requirements:

  • Complete Team/Project Form
  • (1) sample brochure sent to The Nationals office no later than November 5
  • (1) image that represents entry (to be used in awards show, website, PR)

Entry will be judged on concept, creativity, copy, layout, overall design and readability.

Entry Requirements:

  • Complete Team/Project Form
  • (1) sample brochure sent to The Nationals office no later than November 5
  • (1) image that represents entry (to be used in awards show, website, PR)

Entry will be judged on concept, creativity, copy, layout and overall design, execution and continuity.

Entry Requirements:

  • Complete Team/Project Form
  • (1) image of each ad submitted

Entry will be judged on concept, creativity, copy, layout and overall design, execution and continuity.

Entry Requirements:

  • Complete Team/Project Form
  • (1) image of each ad submitted

MEDIA CATEGORIES
Use the Team/Project Form for these categories (download)

Entry will be judged on originality, concept and execution of the spot as it relates to the specified target market and the qualified traffic that was generated.

Entry Requirements:

  • Complete Team/Project Form
  • One audio (mp3) file of the radio spot
  • (2) to (4) images that represent entry (to be used in awards show, website, PR)

Entry will be judged on originality, concept and execution of the spot as it relates to the specified target market and the qualified traffic that was generated.

Entry Requirements:

  • Complete Team/Project Form
  • One video (.mov or QuickTime) file of the TV spot
  • (2) to (4) images that represent entry (to be used in awards show, website, PR)

Entry will be judged on originality, concept and execution of the spot as it relates to the specified target market and the qualified traffic that was generated.

Entry Requirements:

  • Complete Team/Project Form
  • One video (.mov or QuickTime) file of the TV spot
  • (2) to (4) images that represent entry (to be used in awards show, website, PR)

ONLINE MARKETING CATEGORIES

Entry will be judged on design, effectiveness, use of best practices and user experience. Website must be fully updated by November 1, 2023, so that the judges can review it online.

Entry Requirements:

  • Complete Website Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)
  • Link to website (for judging)

Entry will be judged on design, effectiveness, use of best practices and user experience. Website must be fully updated by November 1, 2023, so that the judges can review it online.

Entry Requirements:

  • Complete Website Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)
  • Link to website (for judging)

Entry will be judged on design, effectiveness, use of best practices and user experience. Website must be fully updated by November 1, 2023, so that the judges can review it online.

Entry Requirements:

  • Complete Website Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)
  • Link to website (for judging)

Entry will be judged on concept, creativity, copy, layout and overall design, execution and continuity.

Entry Requirements:

  • Complete Social Media Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)

Link(s) to actual campaign highly encouraged.

Entry will be judged on creativity, design, use of best practices and campaign performance.

Entry Requirements:

  • Complete Email Marketing Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)

Link(s) to actual campaign highly encouraged.

Entry will be judged on creativity, user experience and overall design, continuity and effectiveness. Includes banners/rich media, eblasts, microsites, landing pages and online PR.

Entry Requirements:

  • Complete Digital Marketing Form (download)
  • Include at least two executions of campaign
  • Up to (6) images that represent entry (to be used in awards show, website, PR)

Link(s) to actual campaign highly encouraged.

TECHNOLOGY CATEGORIES
Use the Team/Project Form for these categories (download)

Awards may be presented for apps, virtual reality tours and point of sale tools. Entry will be judged on level of realism, creativity, cinematic quality, use of sound (music, sound effects, narration) and use of special effects.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Video (.mov or QuickTime) file of animation

CAMPAIGN/SALES PROGRAM CATEGORIES
Use the Team/Project Form for these categories (download)

Entry will be judged on creativity, design and success of materials developed to gain product interest. Includes all collateral and online platforms, print/electronic media and billboards.

Entry Requirements:

  • Complete Team/Project Form
  • Up to (6) images of promotion (photos of events are suggested)
  • Up to (6) images of ads that represent the campaign, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov or QuickTime) files

Entry will be judged on creativity, design and success of materials developed to gain product interest. Includes ads, print/electronic media and billboards.

Entry Requirements:

  • Complete Team/Project Form
  • Up to (6) images of promotion (photos of events are suggested)
  • Up to (6) images of ads that represent the campaign, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov or QuickTime) files

Entry will be judged on creativity, design and success of materials developed to gain product interest. Includes a series of ads, print/electronic media and billboards.

Entry Requirements:

  • Complete Team/Project Form
  • Up to (6) images of promotion (photos of events are suggested)
  • Up to (6) images of ads that represent the campaign, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov or QuickTime) files

Entry will be judged on creativity, design and success of programs related to the community.

Entry Requirements

  • Complete Team/Project Form
  • Submit images of promotion (photos of events are suggested)
  • Submit images of ads that represent the campaign, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov) files

Entry will be judged on creativity, design and success of programs related to the target market.
Entry Requirements:

  • Complete Team/Project Form
  • Up to (6) images that represent the program
  • Up to (6) images of ads that represent the campaign or promotion of the series
  • Sample Reel of Series – Audio and Video samples should be sent as audio (mp3) files and video (.mov or QuickTime) files

Entry will be judged on originality, concept and execution of project program. Includes individual charities or builder-supported, non-profit programs (e.g., Boy Scouts, HomeAid, City of Hope, Extreme Home Makeover, etc.).

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)

SALES ENVIRONMENT CATEGORIES
Use the Team/Project Form for these categories (download)

Neighborhood sales/leasing center for a single builder and product line. Entry will be judged on theme, function, display concept, creativity and design used in the office.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Welcome center for multiple product lines. Entry will be judged on theme, function, display concept, creativity and design used in the office.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Defined as a sales center with vignette of model included. Entry will be judged on theme, function, display concept, creativity and design used in the office.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on theme, function, display concept, creativity and design used in the office.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on theme, function, display concept, creativity and design used in the space, as well as quality of product presentation, continuity within the space and continuity with the builders’ branding.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, basic graphics and layout, design, execution, readability and continuity. Includes onsite and offsite signage.

Entry Requirements

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)

Entry will be judged on the landscape effectiveness, impact and function in enhancing the product. Landscaping includes ground cover, hardscape and softscape for front and backyard spaces.

Entry Requirements

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)

Awards may be presented for builder, neighborhood or master planned community.

Entry will be judged on the landscape effectiveness, impact and function in enhancing the product or project. Landscaping includes ground cover, hardscape and softscape.

Entry Requirements

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)

MODEL HOME CATEGORIES
Use the Team/Project Form for these categories (download)

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to its intended goals by the client.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the desires and intended goals of the client.

Entry Requirements:

  • Complete Team/Project Form
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

COMMUNITY HONOR CATEGORIES
Use the Team/Project Form (download) and Community of the Year form (download) for these categories

Entry will be judged on the overall sales, marketing and design approach as it relates to the target market.

Must also be entered in the following categories: Logo (14), Brochure (16), Website (25) Signage (41) Sales/Leasing Center (36) Interior Merchandising (44 through 50) and Architecture (52-57).

Additional Entry Requirements:

  • Complete Team/Project Form and Community of the Year form
  • Site plan of the community
  • (4) to (6) images of community branding, including logo, brochure and ads
  • (4) to (6) images of community, including exteriors of homes, interiors, signage and sales office
  • Link to community website

Entry will be judged on the overall sales, marketing and design approach as it relates to the target market.

Must also be entered in the following categories: Logo (14), Brochure (16), Website (25) Signage (41) Sales/Leasing Center (36) Interior Merchandising (44 through 50) and Architecture (52-57).

Additional Entry Requirements:

  • Complete Team/Project Form and Community of the Year form
  • Site plan of the community
  • (4) to (6) images of community branding, including logo, brochure and ads
  • (4) to (6) images of community, including exteriors of homes, interiors, signage and sales office
  • Link to community website

Defined as a single neighborhood and collection of plans by one builder. Entry will be judged on the overall sales, marketing and design approach as it relates to the target market.

Must also be entered in the following categories: Logo (14), Brochure (16), Website (25) Signage (41) Sales/Leasing Center (36) Interior Merchandising (44 through 50) and Architecture (52-57).

Additional Entry Requirements:

  • Complete Team/Project Form and Community of the Year form
  • Site plan of the community
  • (4) to (6) images of community branding, including logo, brochure and ads
  • (4) to (6) images of community, including exteriors of homes, interiors, signage and sales office
  • Link to community website

Defined as multiple product lines offered by one or more builders in the same setting with a unique cohesive branding. Entry will be judged on the overall sales, marketing and design approach as it relates to the target market.

Must also be entered in the following categories: Logo (14), Brochure (17), Website (25) and Signage (41), plus at least one of the following categories: Sales/Leasing Center (36), Welcome Center (37) or Amenity (39).

Additional Entry Requirements:

  • Complete Team/Project Form and Community of the Year form
  • Site plan of the community
  • (4) to (6) images of community branding, including logo, brochure and ads
  • (4) to (6) images of community, including exteriors of homes, interiors, signage and sales office
  • Link to community website
THE NATIONALS CATEGORIES2023-09-22T13:34:33-07:00

HOW TO ENTER

2024-02-27T22:34:46-08:00
Gold Winners Announced!
HOW TO ENTER2024-02-27T22:34:46-08:00

HOW TO ENTER

2020-10-26T13:26:39-07:00
Gold Winners Announced!

THE NATIONALS

Click on each category item below to view the entry requirements. 

NAHB HONOR AWARDS

Purpose of Award:

This award recognizes and honors the outstanding achievements and work done by a Sales & Marketing Leader whose efforts bring a positive and significant impact to the residential construction industry.

Description: 

The NAHB Sales & Marketing Professional of the Year award is presented by The National Sales and Marketing Council. It is the highest level of recognition presented by NAHB that recognizes a professional for accomplishments in the building industry and/or throughout the NAHB Federation.

Judging Considerations:

  • Contribution to home building
  • Impact to the residential construction industry
  • Building industry involvement

Who Can Submit Nominations?

This award is open to any NAHB professional who has made a significant impact to the residential construction community through sales and marketing.

Judge/Evaluators:

Applications to be anonymously reviewed by members of NAHB National Sales & Marketing Council in collaboration with The NationalsSM.

Presentation:

The NAHB Sales & Marketing Professional of the Year award will be presented during the Nationals GalaSM held in conjunction with the International Builders’ Show.

Entry Requirements:

  • Complete Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Form (click here)
  • Submit image of candidate

Purpose of Award:

The NAHB Woman of the Year award recognizes and honors outstanding achievements and work done by a woman whose efforts bring a positive and significant impact to the residential construction industry.

Description:

The NAHB Woman of the Year award is presented in collaboration with the NAHB Professional Women in Building Council. It is the residential construction industry’s premier award recognizing a woman for her exceptional achievement(s) — and/or extraordinary contributions advocating for the advancement of women — in the building industry and/or throughout the NAHB Federation. This respected individual demonstrates good business acumen, serves as a role model for excellence in leadership and embodies purpose and vision.

Application Elements:

Section 1

Applicant’s Contact Information (Nominator/Person completing form)

Section 2

Nominee Contact Information (May self-nominate)

Section 3

Nomination Details:

  1. What significant contributions have you or the nominee made to the home building industry that merit receiving this award? (750 words)
  2. Explain your contributions or the nominee’s contributions in creating opportunities specifically for women in the building industry. (750 words)
  3. Describe how you or the nominee has demonstrated a commitment to advancing the home building industry through industry-related positions and/or activities. (750 words)

Judging Considerations:

  • Contribution to home building and women in the industry
  • Impact to the residential construction industry
  • Building industry involvement

Who Can Submit Nominations?

This award is open to any woman who has made a significant impact to the residential construction community.

Judge/Evaluators:

Applications to be anonymously reviewed by members of NAHB PWB Council in collaborating with The NationalsSM.

Presentation:

The NAHB Woman of the Year award will be presented during the Nationals GalaSM held in conjunction with the International Builders’ Show.

Entry Requirements:

  • Complete Form (click here)
  • Submit image of candidate

Purpose of Award:

The NAHB GIA International Home of the Year award recognizes and honors the outstanding achievements and work done by land planners, architects, engineers, designers, builders, and developers that solve a socio-economic challenge, are rooted in sustainability and wellness, and will have positive implications globally.

Description:

The International Home of the Year award is presented by The NAHB Global Opportunities Board. Each year, NAHB GIA recognizes and honors the most cutting-edge, advanced and original products, services, and homes from around the world. This year, the program will honor a winner in a new category— the International Home of the Year. The winner will be announced at The Nationals SM Gala during the International Builders’ Show. 

Who Can Submit Applications?

This award is open to all global citizens including land planners, architects, engineers, designers, builders and developers for the best of the year. 

The following markets are eligible for consideration:

  • Residential
  • Transient
  • Work force
  • Affordable
  • Market Rate
  • Luxury
  • Mixed Use (residential only)
  • Submittals to include any or all the following:
  • Infrastructure
  • Land Planning
  • Landscape Architecture
  • Civil Engineering
  • Architecture
  • Interior Design
  • Photography
  • 3D Modeling
  • Videography

“On the Boards” entries are eligible.  

Judge/Evaluators:

Applications to be anonymously reviewed by independent panel of judges. Judges may include international land planners, engineers, architects, landscape architects, designers, building science and industry experts.

Presentation:

The NAHB GIA International Home of the Year award will be presented during the Nationals GalaSM held in conjunction with the International Builders’ Show.

Entry Requirements:

Application must be completed by November 30. Only electronic applications will be accepted.  Please visit  NAHB’s Awards to submit your entry.

For additional information please visit www.nahb.org/gia or contact Giuliana Nava-Cord at gnava@nbh.org. 

PROFESSIONAL ACHIEVEMENT AWARDS

Entry Requirements:

  • Complete Sales Awards Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Sales Awards Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Sales Awards Form (download)
  • Submit image of candidates

Entry Requirements:

  • Complete Sales Awards Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Sales Awards Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Sales Manager Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Marketing Director Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Mortgage Professional Form (download)
  • Submit image of candidate

Entry Requirements:

  • Complete Lifestyle Director Form (download)
  • Submit image of candidate

COUNCIL HONOR AWARDS

Awards will be presented based upon membership size as of October 29, 2020 (under 50 members, 50–100 members, 100–200 members, 200–300 members, over 300 members).

Note: These categories are based upon the size of the Sales and Marketing Councils nationally, and not based on NAHB’s HBA size categories.

Entry Requirements:

Only Sales and Marketing councils that are affiliated with NAHB National Sales and Marketing Council and with a NAHB-affiliated Home Builders’ Association are eligible to participate.

Affiliated organizations must be in full compliance with all NAHB bylaws, and individuals must be members in good standing with their dues fully paid.

Net growth will be determined based on the local council’s highest number of members during the year (their “base” number) compared to their total number of active members on Oct. 31. (Both values will be determined using the WMS membership reports by the NAHB National Sales and Marketing Council Staff.)

  • Complete SMC Entry Form ONLY (download)

BRANDING/MARKETING CATEGORIES

Entry will be judged on graphics, concept, overall design, readability and execution.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that demonstrate logo usage
  • Submit all images in JPEG format only

Entry will be judged on graphics, concept, overall design, readability and execution.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that demonstrate graphic continuity of marketing materials
  • Submit all images in JPEG format only

Entry will be judged on concept, creativity, copy, layout, overall design and readability.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (1) sample brochure sent to The Nationals office no later than November 5
  • (1) image that represents entry (to be used in awards show, website, PR)

Entry will be judged on concept, creativity, copy, layout, overall design and readability.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (1) sample brochure sent to The Nationals office no later than November 5
  • (1) image that represents entry (to be used in awards show, website, PR)

Entry will be judged on concept, creativity, copy, layout and overall design, execution and continuity. Includes newspaper, magazine or print media.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (1) printed sample sent to The Nationals office no later than November 5
  • (1) image that represents entry (to be used in awards show, website, PR)

Entry will be judged on concept, creativity, copy, layout and overall design, execution and continuity.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (1) image of each ad submitted

Entry will be judged on concept, creativity, copy, layout and overall design, execution and continuity.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (1) image of each ad submitted

MEDIA CATEGORIES

Entry will be judged on originality, concept and execution of the spot as it relates to the specified target market and the qualified traffic that was generated.

Entry Requirements:

  • Complete Team/Project Form (download)
  • One audio (mp3) file of the radio spot
  • (2) to (4) images that represent entry (to be used in awards show, website, PR)

Entry will be judged on originality, concept and execution of the spot as it relates to the specified target market and the qualified traffic that was generated.

Entry Requirements:

  • Complete Team/Project Form (download)
  • One video (.mov or QuickTime) file of the TV spot
  • (2) to (4) images that represent entry (to be used in awards show, website, PR)

Entry will be judged on originality, concept and execution of the spot as it relates to the specified target market and the qualified traffic that was generated.

Entry Requirements:

  • Complete Team/Project Form (download)
  • One video (.mov or QuickTime) file of the TV spot
  • (2) to (4) images that represent entry (to be used in awards show, website, PR)

ONLINE MARKETING CATEGORIES

Entry will be judged on design, effectiveness, use of best practices and user experience. Website must be fully updated by November 1, 2019, so that the judges can review it online.

Entry Requirements:

  • Complete Website Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)
  • Link to website (for judging)

Entry will be judged on design, effectiveness, use of best practices and user experience. Website must be fully updated by November 1, 2019, so that the judges can review it online.

Entry Requirements:

  • Complete Website Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)
  • Link to website (for judging)

Entry will be judged on design, effectiveness, use of best practices and user experience. Website must be fully updated by November 1, 2019, so that the judges can review it online.

Entry Requirements:

  • Complete Website Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)
  • Link to website (for judging)

Entry will be judged on concept, creativity, copy, layout and overall design, execution and continuity.

Entry Requirements:

  • Complete Social Media Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)

Link(s) to actual campaign highly encouraged.

Entry will be judged on creativity, design, use of best practices and campaign performance.

Entry Requirements:

  • Complete Email Marketing Form (download)
  • Up to (6) images that represent entry (to be used in awards show, website, PR)

Link(s) to actual campaign highly encouraged.

Entry will be judged on creativity, user experience and overall design, continuity and effectiveness. Includes banners/rich media, eblasts, microsites, landing pages and online PR.

Entry Requirements:

  • Complete Team/Project Form (download)
  • Complete Digital Marketing Form (download)
  • Include at least two executions of campaign
  • Up to (6) images that represent entry (to be used in awards show, website, PR)

Link(s) to actual campaign highly encouraged.

TECHNOLOGY CATEGORIES

Awards may be presented for apps, virtual reality tours and point of sale tools. Entry will be judged on level of realism, creativity, cinematic quality, use of sound (music, sound effects, narration) and use of special effects.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Video (.mov or QuickTime) file of animation

Entry Requirements:

  • Complete Team/Project Form (download)
  • Digital images of images of promotion (photos of events are suggested)
  • Digital images of ads or other marketing items, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov or QuickTime) files

Entry Requirements:

  • Complete Team/Project Form (download)
  • Up to (6) digital images of promotion (photos of events are suggested)
  • Up to (6) images of ads that represent entry (to be used in awards show, website, PR)
  • Audio (mp3) and video (.mov or QuickTime) files used in campaign

CAMPAIGN/SALES PROGRAM CATEGORIES

Entry will be judged on creativity, design and success of materials developed to gain product interest. Includes all collateral and online platforms, print/electronic media and billboards.

Entry Requirements:

  • Complete Team/Project Form (download)
  • Up to (6) images of promotion (photos of events are suggested)
  • Up to (6) images of ads that represent the campaign, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov or QuickTime) files

Entry will be judged on creativity, design and success of materials developed to gain product interest. Includes ads, print/electronic media and billboards.

Entry Requirements:

  • Complete Team/Project Form (download)
  • Up to (6) images of promotion (photos of events are suggested)
  • Up to (6) images of ads that represent the campaign, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov or QuickTime) files

Entry will be judged on creativity, design and success of materials developed to gain product interest. Includes a series of ads, print/electronic media and billboards.

Entry Requirements:

  • Complete Team/Project Form (download)
  • Up to (6) images of promotion (photos of events are suggested)
  • Up to (6) images of ads that represent the campaign, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov or QuickTime) files

Entry will be judged on creativity, design and success of programs related to the community.

Entry Requirements

  • Complete Team/Project Form (download)
  • Submit images of promotion (photos of events are suggested)
  • Submit images of ads that represent the campaign, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov) files

Entry will be judged on best marketing promotion and overall effectiveness by an associate or supplier.

Entry Requirements:

  • Complete Team/Project Form (download)
  • Digital images of images of promotion (photos of events are suggested)
  • Digital images of ads or other marketing items, including any or all of the following: print advertising, direct mail, television and radio spots, billboards, etc.
  • Radio and television submissions should be sent as audio (mp3) files and video (.mov or QuickTime) files

Entry will be judged on originality, concept and execution of project program. Includes individual charities or builder-supported, non-profit programs (e.g., Boy Scouts, HomeAid, City of Hope, Extreme Home Makeover, etc.).

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)

SALES ENVIRONMENT CATEGORIES

Neighborhood sales/leasing center for a single builder and product line. Entry will be judged on theme, function, display concept, creativity and design used in the office.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Welcome center for multiple product lines. Entry will be judged on theme, function, display concept, creativity and design used in the office.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Defined as a sales center with vignette of model included. Entry will be judged on theme, function, display concept, creativity and design used in the office.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on theme, function, display concept, creativity and design used in the office.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on theme, function, display concept, creativity and design used in the space, as well as quality of product presentation, continuity within the space and continuity with the builders’ branding.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, basic graphics and layout, design, execution, readability and continuity. Includes onsite and offsite signage.

Entry Requirements

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)

Entry will be judged on the landscape effectiveness, impact and function in enhancing the product. Landscaping includes ground cover, hardscape and softscape for front and backyard spaces.

Entry Requirements

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)

Awards may be presented for builder, neighborhood or master planned community.

Entry will be judged on the landscape effectiveness, impact and function in enhancing the product or project. Landscaping includes ground cover, hardscape and softscape.

Entry Requirements

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)

MODEL HOME CATEGORIES

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to the intended target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on concept, creativity, impact of furniture and accessories as they relate to its intended goals by the client.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the target market and sales success.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

Entry will be judged on overall exterior and interior architecture, design appeal, functionality, innovative use of interior space and creative integration of the plan as it relates to the desires and intended goals of the client.

Entry Requirements:

  • Complete Team/Project Form (download)
  • (6) to (8) images that represent entry (to be used in awards show, website, PR)
  • Floor plan saved as PDF or JPEG

COMMUNITY HONOR CATEGORIES

Entry will be judged on the overall sales, marketing and design approach as it relates to the target market.

Must also be entered in the following categories: Logo (14), Brochure (16), Website (26), Signage (44), Sales/Leasing Center (39), Interior Merchandising (47 through 52) and Architecture (60).

Additional Entry Requirements:

  • Complete Team/Project Form (download)
  • Site plan of the community
  • (4) to (6) images of community branding, including logo, brochure and ads
  • (4) to (6) images of community, including exteriors of homes, interiors, signage and sales office
  • Link to community website

Entry will be judged on the overall sales, marketing and design approach as it relates to the target market.

Must also be entered in the following categories: Logo (14), Brochure (16), Website (26), Signage (44), Sales/Leasing Center (39), Interior Merchandising (47 through 52) and Architecture (60).

Additional Entry Requirements:

  • Complete Team/Project Form (download)
  • Site plan of the community
  • (4) to (6) images of community branding, including logo, brochure and ads
  • (4) to (6) images of community, including exteriors of homes, interiors, signage and sales office
  • Link to community website

Defined as a single neighborhood or collection of plans by a single builder. Entry will be judged on the overall sales, marketing and design approach as it relates to the target market.

Must also be entered in the following categories: Logo (14), Brochure (16), Website (26), Signage (44), Sales/Leasing Center (39), Landscape Design (45 or 46), Interior Merchandising (47 through 52) and Architecture (54 through 59).

Additional Entry Requirements:

  • Complete Team/Project Form (download)
  • Site plan of the community
  • (4) to (6) images of community branding, including logo, brochure and ads
  • (4) to (6) images of community, including exteriors of homes, interiors, signage and sales office
  • Link to community website

Defined as multiple product lines offered by one or more builders in the same setting with a unique cohesive branding. Entry will be judged on the overall sales, marketing and design approach as it relates to the target market.

Must also be entered in the following categories: Logo (14), Brochure (17), Website (26) and Signage (44), plus at least one of the following categories: Sales/Leasing Center (39), Welcome Center (40) or Clubhouse (42).

Additional Entry Requirements:

  • Complete Team/Project Form (download)
  • Site plan of the community
  • (4) to (6) images of community branding, including logo, brochure and ads
  • (4) to (6) images of community, including exteriors of homes, interiors, signage and sales office
  • Link to community website
HOW TO ENTER2020-10-26T13:26:39-07:00
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